From the Site
![NONA Channels His Romantic Side with "I'm Not Trying" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/nona-ones-to-watch-2.png)
NONA Channels His Romantic Side with "I'm Not Trying" [PREMIERE]
January 24, 2019
"Lyrically, the song is inspired by a Winston Churchill quote and my desire to woo my current girlfriend."
![Golden Daze Praises Brotherhood with "Took A Fall" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/golden-daze-ones-to-watch-2.png)
Golden Daze Praises Brotherhood with "Took A Fall" [PREMIERE]
January 24, 2019
"Like when the party is over and shit gets kind of real in life, how do you reconcile that..."
Lauren Ruth Ward Channels Mythology To Portray An InnerBattle in "Valhalla" Video
January 23, 2019
Los Angeles' powerhouse darling takes pages from her own book of strength, and Norse mythology, in her stunning visual for "Valhalla."
![Noé Embraces Self-Deprecating Humor in Playful "Pity Party" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/noe-ones-to-watch.jpg)
Noé Embraces Self-Deprecating Humor in Playful "Pity Party" Video [PREMIERE]
January 22, 2019
, "Pity Party" is an indie pop anthem for every emotional soul.
![Old Fashioned Lover Boy Lets His Soul Loose with "I Pray" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Old Fashioned Lover Boy.png)
Old Fashioned Lover Boy Lets His Soul Loose with "I Pray" [PREMIERE]
January 18, 2019
"'I Pray' is about the feeling of solitude and misunderstanding that each of us has had at least once in our life, when you feel you deserve more fulfillment from your life."
half•alive Hits the Bullseye Once Again With "arrow" Video
January 18, 2019
More than just experts at putting together phenomenal music videos, half•alive's true talent lies in how they transform inner turmoil into purely infectious indie pop.
![Kid Bloom Doesn't "Sugarcoat" With Bittersweet New Single
[PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kid-bloom-sugarcoat_1586292946.jpeg)
Kid Bloom Doesn't "Sugarcoat" With Bittersweet New Single [PREMIERE]
January 17, 2019
"Its concept is melancholy, but you can't help but feel happy when you hear it; like being at a relative's wedding on acid."
Minke Channels Her Inner Ariana Grande in "Too Late"
January 16, 2019
"This was a moment after a bad break up that I needed to get out my system...Thank you, next."
FRENSHIP and Yoke Lore Reclaim Their Originality with "Wanted A Name"
January 16, 2019
"With this song we didn't try to think about genres or influences - we just let it happen."
![Toronto's Verzache Shows Unwavering Promise in Anti-Genre 'Thought Pool' [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/verzache-ones-to-watch.jpg)
Toronto's Verzache Shows Unwavering Promise in Anti-Genre 'Thought Pool' [NEW ARTIST DISCOVERY]
January 14, 2019
'Thought Pool' is the formative chapter of Verzache's ascension into his potential; check out the entire project here.
Henry Morris' "Kids Say" Is an Effortlessly Cool Earworm
October 21, 2024
Morris has traded his instruments and LA indie vibe for a filthy 808.
Kacy Hill's "Damn" Is an Ethereal Moment of Regret and Acceptance
April 8, 2024
"Damn" is beautifully poignant, a soft declaration of defeat.
Clairo Puts Us Under Her Spell in 'Charm'
July 15, 2024
Clairo bottles up authenticity and pours it into a project rife with soft-spoken lust and resolve.
![Yuno Has Truly 'Blest' Us with the Warmth of His Debut Album [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yuno-2025-promo-04-yuno-2250x1500-300-1747672053.jpg)
Yuno Has Truly 'Blest' Us with the Warmth of His Debut Album [Q&A]
May 19, 2025
Yuno is a youthful visionary creator, having no short supply of sonic gems to share, he extracts melodic resources from almost every conceivable genre.
Sunflower Bean's 'King Of The Dudes' Doesn't Give a Fuck, and It Rocks
January 28, 2019
"It's reactionary, and a sharpened response to our times. Death, birth, aggression, addiction, and power."
Alice Phoebe Lou Strips Love Down to Its Core in "The Surface"
May 21, 2025
"'The Surface' is a stream of conscious love song about the deep and contradictory feelings that rise up when exploring a connection..."
Indigo De Souza Finds Herself as the World Falls Apart in "Smog"
March 13, 2023
De Souza meets us at the crossroads of freedom and loneliness in her pandemic-inspired tune.
Sydney Sprague Teams Up With Kevin Devine For the Comforting "i tried my best"
September 3, 2024
Sprague and Devine battle their fears and anxieties in an effortlessly vulnerable track.
Wallice's “I Want You Yesterday ” Is the Situationship Anthem We Needed
November 4, 2024
“I Want You Yesterday” effortlessly bridges the gap between Wallice's eclectic blend of indie-pop and alternative rock.
Royel Otis Conjures the Perfect Indie Daydream in "moody"
May 13, 2025
The Australian duo return with a laidback and infectious "song about a girl."