From the Site
![NONA Channels His Romantic Side with "I'm Not Trying" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/nona-ones-to-watch-2.png)
NONA Channels His Romantic Side with "I'm Not Trying" [PREMIERE]
January 24, 2019
"Lyrically, the song is inspired by a Winston Churchill quote and my desire to woo my current girlfriend."
![Golden Daze Praises Brotherhood with "Took A Fall" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/golden-daze-ones-to-watch-2.png)
Golden Daze Praises Brotherhood with "Took A Fall" [PREMIERE]
January 24, 2019
"Like when the party is over and shit gets kind of real in life, how do you reconcile that..."
Lauren Ruth Ward Channels Mythology To Portray An InnerBattle in "Valhalla" Video
January 23, 2019
Los Angeles' powerhouse darling takes pages from her own book of strength, and Norse mythology, in her stunning visual for "Valhalla."
![Noé Embraces Self-Deprecating Humor in Playful "Pity Party" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/noe-ones-to-watch.jpg)
Noé Embraces Self-Deprecating Humor in Playful "Pity Party" Video [PREMIERE]
January 22, 2019
, "Pity Party" is an indie pop anthem for every emotional soul.
![Old Fashioned Lover Boy Lets His Soul Loose with "I Pray" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Old Fashioned Lover Boy.png)
Old Fashioned Lover Boy Lets His Soul Loose with "I Pray" [PREMIERE]
January 18, 2019
"'I Pray' is about the feeling of solitude and misunderstanding that each of us has had at least once in our life, when you feel you deserve more fulfillment from your life."
half•alive Hits the Bullseye Once Again With "arrow" Video
January 18, 2019
More than just experts at putting together phenomenal music videos, half•alive's true talent lies in how they transform inner turmoil into purely infectious indie pop.
![Kid Bloom Doesn't "Sugarcoat" With Bittersweet New Single
[PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kid-bloom-sugarcoat_1586292946.jpeg)
Kid Bloom Doesn't "Sugarcoat" With Bittersweet New Single [PREMIERE]
January 17, 2019
"Its concept is melancholy, but you can't help but feel happy when you hear it; like being at a relative's wedding on acid."
Minke Channels Her Inner Ariana Grande in "Too Late"
January 16, 2019
"This was a moment after a bad break up that I needed to get out my system...Thank you, next."
FRENSHIP and Yoke Lore Reclaim Their Originality with "Wanted A Name"
January 16, 2019
"With this song we didn't try to think about genres or influences - we just let it happen."
![Toronto's Verzache Shows Unwavering Promise in Anti-Genre 'Thought Pool' [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/verzache-ones-to-watch.jpg)
Toronto's Verzache Shows Unwavering Promise in Anti-Genre 'Thought Pool' [NEW ARTIST DISCOVERY]
January 14, 2019
'Thought Pool' is the formative chapter of Verzache's ascension into his potential; check out the entire project here.
Waltz Into New Love with Claire Rosinkranz's "Dancing"
August 18, 2025
We caught up with Claire during a midsummer thunderstorm, and between lightning clashes we caught up on: life, love and most importantly what rollercoasters to avoid.
Meet Bella Litsa, An Enchanting Star on the Horizon
August 20, 2025
Reminiscent of artists like Weyes Blood and Fiona Apple, the way Bella Litsa’s vocals possess the ears is a once-in-a-lifetime artist discovery for fans of ethereal, dark pop and David Lynch’s filmography.
Rendezvous in Backyard Romances with Katzú Oso's "Amantes"
August 25, 2025
Wanting to dig into the this renaissance man’s talents and loves, we reached out to dig into his latest single, upcoming album and more.
WHATMORE Remain Undefinable in "go!"
August 25, 2025
Bridging elements of rap, jazz, and indie, WHATMORE is carving their own path.
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BENEE’s Remembers to Stay Sweet on New Single “Cinnamon,” Announces Upcoming Sophomore Album
August 28, 2025
The alt-pop singer is beginning the rollout of her highly anticipated sophomore album Ur An Angel I’m Just Particles.
Balu Brigada's 'Portal' Is An Artfully Alternative Debut
September 3, 2025
Balu Brigada is alt pop’s best kept secret, and there’s no question that their debut album Portal, is the gift that we’ve been waiting for.
Pearly Drops' Album, The Voices Are Coming Back, Is A Surrealist's Dream
September 5, 2025
The Voices Are Coming Back strikes a balance between the relatable and otherworldly.
The Last Dinner Party Explore Loss, Grief, and the Permanence of it All in "The Scythe"
September 10, 2025
"The Scythe comes for everyone, and you shouldn't be afraid about what's on the other side."
![Let Hazlett's 'last night you said you missed me' Soundtrack Your Fall [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/hazlett_press1__main_press_image_by_caity_krone-1757625297.jpg)
Let Hazlett's 'last night you said you missed me' Soundtrack Your Fall [Q&A]
September 11, 2025
The Australian-born, Sweden-based singer joined us via Zoom from a cafe in LA to talk about his new album, opening for Noah Kahan, and experiencing seasons for the first time.
Reinvent Yourself Alongside Your Smith's 'The Rub'
September 12, 2025
A fusion of 70’s soft-rock, country touches, indie synths and groovy guitars, the album was made from a cross-country move and lifestyle change.