From the Site
![Ginette Claudette Is On To Something with Alluring "Slow Up" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ginette-claudette-ones-to-watch.jpg)
Ginette Claudette Is On To Something with Alluring "Slow Up" Video [PREMIERE]
February 13, 2019
"It's no secret a lot of my influence comes from '90s R&B."
Author:
Anna Scholfield

Calpurnia Stars in Nostalgia-Inducing Weezer Video for "Take On Me"
February 13, 2019
"Calpurnia has covered Weezer in the past and I'm really honored that they asked us to do this."
Author:
Maxamillion Polo
![Meet The Man Behind Troye Sivan's Smash Pop Hit, "My My My!" [ANATOMY OF A SONG]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/brett-mclaughlin-ones-to-watch-5.jpg)
Meet The Man Behind Troye Sivan's Smash Pop Hit, "My My My!" [ANATOMY OF A SONG]
February 12, 2019
"To get to experience bucket list moments with one of your best friends who stands for something so powerful...it's so incredible. "
Author:
Anna Scholfield
![Multi-Instrumentalist Talos Revives Us with His Eclectic 'Far Out Dust' Album [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/talos-ones-to-watch.jpg)
Multi-Instrumentalist Talos Revives Us with His Eclectic 'Far Out Dust' Album [Q&A]
February 12, 2019
"Longevity. Everything else is just noise. If your music can stand the test of time and if you continue to persist, then that in my eyes is success."
Author:
Alissa Arunarsirakul

Donna Missal Takes to the Director's Chair for the Haunting "Jupiter" Video
February 12, 2019
Donna Missal is living up to her reputation as a rising artist who never ceases to surprise and impress.
Author:
Maxamillion Polo
![Ivory Layne Delivers Powerful Feminist Love Song with "Boy Loves Me" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Ivory-Layne-Ones-To-Watch-Thumbnail.jpg)
Ivory Layne Delivers Powerful Feminist Love Song with "Boy Loves Me" [PREMIERE]
February 12, 2019
Feminine strength and an inspiring vulnerability saturate the lyrics, acknowledging that a woman is no less independent in yearning for love.
Author:
Dana Jacobs
![Yoke Lore - "Fake You" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yoke-lore-live-ones-to-watch_1562627475.gif)
Yoke Lore - "Fake You" [Live + Interview] | All Eyes On
February 11, 2019
All Eyes On the one and only Ones To Watch and Taylor Swift - approved Yoke Lore.
Author:
Maxamillion Polo

Conan Gray Takes You to "The Other Side" with Sweet Bedroom Melodies
February 9, 2019
At only 19 years old, indie pop singer-songwriter Conan Gray has truly taken the Internet by storm.
Author:
Alissa Arunarsirakul

Electro-pop Savant Blake Rose Wants to Get "Lost" in Post-Breakup Blues
February 8, 2019
Blake Rose might have just embarked on his musical journey, but he is well on his way to the top.
Author:
Andra Nechita

Take the Road Less Traveled with Mark Diamond's Synthy "Road"
February 8, 2019
The 25-year-old has been stockpiling radio-ready tracks for our impatient ears, and "Road" is the newest taste of this secret collection.
Author:
Alissa Arunarsirakul

Addison Rae Makes Her Entry Into Pop History with Debut Album “Addison”
June 9, 2025
Addison embodies nostalgia in a manner so intense it surpasses the recent Y2K movement by miles.
Author:
Giselle Libby

Mimi Webb Dances the Pain Away in "Erase You"
August 7, 2024
"Erase You" is a carefree, triumphant breakup anthem.
Author:
Alessandra Rincon
![BETWEEN FRIENDS Chat New Single “XD”, Opening for Olivia Rodrigo, and New Album WOW! [Q+A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/63856dd7-0287-f861-41e5-974496d741d6-1751073394.jpg)
BETWEEN FRIENDS Chat New Single “XD”, Opening for Olivia Rodrigo, and New Album WOW! [Q+A]
June 28, 2025
Electro-pop connoisseurs BETWEEN FRIENDS have been rolling out their sophomore record throughout the last few months, capturing the digital age in their high-energy, emotional web.
Author:
Giselle Libby

d4vd Comes Into Full Bloom in Debut Album 'WITHERED'
April 28, 2025
“You have no idea the blood sweat and tears that came with trying to create this project over the past two years.”
Author:
Jazmin Kylene

“Sail Away” from Toxicity with Indy’s New Instant Earworm
May 9, 2025
Following the devastatingly beautiful “Savior” released earlier this year, this new single takes Indy’s artistry to unexplored places, lyrically and sonically.
Author:
Giselle Libby
Là˜Là˜ is Redefining Bedroom Pop With Her Performance of "Dead Inside" [Premiere]
July 8, 2020
Since releasing her debut single, "Yours," in 2018, Toronto native Là˜Là˜ has been on our radar. "Yours", a catchy pop breakup song, was the perfect vessel for Là˜Là˜ to arrive in. Her style of relatable pop bops have helped her gain the attention of fans all over the world. She released her debut EP, Sweater Collection, in 2019 and is back with new music ahead of her debut album. "Dead Inside" was released last month and speaking on the song, Là˜Là˜ said:"From the title, you'd probably think Dead Inside is a sad song, but it's not. It's about feeling a glimmer of hope at a time where I really didn't think I'd be able to feel anything ever again. Kinda like that first breath of fresh air, when you hadn't even noticed you were holding your breath in the first place. I wrote it about a time in my life where I quite literally felt dead inside. I was putting on a smile and going through the motions of every day life, but I felt empty. Then I met someone who reminded me what it felt like to be 'me'. I don't know how it happened but all of a sudden I woke up - they made me feel alive again. I wrote this song as a thank you to them.Today, we are lucky enough to be premiering a special performance of "Dead Inside." "Normally, my songs are created in writing sessions/collaborations. I wrote this song alone in my bedroom, so I thought it would be fitting to sing it live in my bedroom. Since we couldn't have socially distanced properly in my room at home, I ended up recording it at my friend Justin's (@ThatGoodGraphic's) studio in Toronto. And I even got to bring my bed lol." Check out the performance below and check back for more from Là˜Là˜ in the future.

chloe moriondo’s "abyss" Is a Daring Dive Into Liberation
March 8, 2025
"abyss" embraces letting go, surrendering to impulses, and dancing toward something vast and joyous.
Author:
René Cobar

Natalie Shay Gives a Toast to Change and Growth in ‘CHAMPAGNE’
May 27, 2024
With 'CHAMPAGNE,' Shay raises a glass and cheers to the closing of one chapter and the beginning of a new one.
Author:
Joe Beer
![Maz Contains Multitudes in Dazzling Debut EP “NPC” [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/maz_by_ana_peralta_chong,2-1743963286.jpg)
Maz Contains Multitudes in Dazzling Debut EP “NPC” [Q&A]
April 7, 2025
We chatted with Maz about NPC, starting an artist career from her hometown, and her many sonic influences:
Author:
Giselle Libby
![DoloRRes x cherry chola Dance Us Through Their 'Jacuzzi' Mixtape [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/unknown-1744236217.png)
DoloRRes x cherry chola Dance Us Through Their 'Jacuzzi' Mixtape [Q&A]
April 9, 2025
A true walkabout of latin cross genre pop, this mixtape is a downhill run of vibes and pure fun momentum.
Author:
DJ Connor