From the Site

Indie-Pop Darling UPSAHL Combats Superficiality with "Drugs"
January 22, 2019
19-year-old UPSAHL's latest single is a powerfully provocative piece of indie pop that isn't even about taking drugs.
Author:
Alyssa Yung
![Noé Embraces Self-Deprecating Humor in Playful "Pity Party" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/noe-ones-to-watch.jpg)
Noé Embraces Self-Deprecating Humor in Playful "Pity Party" Video [PREMIERE]
January 22, 2019
, "Pity Party" is an indie pop anthem for every emotional soul.
Author:
Alyssa Yung

Tim Atlas - "Sidestep" | Live From The Rooftop
January 22, 2019
We had the chance to invite rising neo-soul and dream pop artist Atlas out to bring a vibe quite like no other to our rooftop.
Author:
Maxamillion Polo

half•alive Hits the Bullseye Once Again With "arrow" Video
January 18, 2019
More than just experts at putting together phenomenal music videos, half•alive's true talent lies in how they transform inner turmoil into purely infectious indie pop.
Author:
Maxamillion Polo

Sigrid Pushes Through Dark Times with "Don't Feel Like Crying"
January 18, 2019
Our favorite Norwegian popster Sigrid is back with a taste of her anxiously awaited forthcoming album, 'Sucker Punch.'
Author:
Anna Scholfield
![Meet The Songwriter Behind Lele Pons's Latin Pop Hit, "Celoso"
[ANATOMY OF A SONG]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ale-alberti-ones-to-watch-4.jpg)
Meet The Songwriter Behind Lele Pons's Latin Pop Hit, "Celoso" [ANATOMY OF A SONG]
January 17, 2019
"I personally think it's just such an easy record. It's not overly complicated, and even though it's in Spanish, it still feels good to people that don't speak the language."
Author:
Anna Scholfield

Mark Evich Drizzles Soul Over Sizzling New Single, "Stuck"
January 17, 2019
"It was inspired by Robert Glasper's rendition of 'Letter to Hermione' by David Bowie."
Author:
Anna Scholfield

Minke Channels Her Inner Ariana Grande in "Too Late"
January 16, 2019
"This was a moment after a bad break up that I needed to get out my system...Thank you, next."
Author:
Maxamillion Polo

FRENSHIP and Yoke Lore Reclaim Their Originality with "Wanted A Name"
January 16, 2019
"With this song we didn't try to think about genres or influences - we just let it happen."
Author:
Alissa Arunarsirakul
![Ones To Watch Presents: lovelytheband - 'the finding it hard to smile' tour [ANNOUNCEMENT]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lovelytheband-ones-to-watch-2.jpg)
Ones To Watch Presents: lovelytheband - 'the finding it hard to smile' tour [ANNOUNCEMENT]
January 15, 2019
Tickets will be available Friday, Jan. 18, at 10:00 AM local time!
Author:
Maxamillion Polo

Addison Rae Makes Her Entry Into Pop History with Debut Album “Addison”
June 9, 2025
Addison embodies nostalgia in a manner so intense it surpasses the recent Y2K movement by miles.
Author:
Giselle Libby

Mimi Webb Dances the Pain Away in "Erase You"
August 7, 2024
"Erase You" is a carefree, triumphant breakup anthem.
Author:
Alessandra Rincon
![BETWEEN FRIENDS Chat New Single “XD”, Opening for Olivia Rodrigo, and New Album WOW! [Q+A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/63856dd7-0287-f861-41e5-974496d741d6-1751073394.jpg)
BETWEEN FRIENDS Chat New Single “XD”, Opening for Olivia Rodrigo, and New Album WOW! [Q+A]
June 28, 2025
Electro-pop connoisseurs BETWEEN FRIENDS have been rolling out their sophomore record throughout the last few months, capturing the digital age in their high-energy, emotional web.
Author:
Giselle Libby

d4vd Comes Into Full Bloom in Debut Album 'WITHERED'
April 28, 2025
“You have no idea the blood sweat and tears that came with trying to create this project over the past two years.”
Author:
Jazmin Kylene

“Sail Away” from Toxicity with Indy’s New Instant Earworm
May 9, 2025
Following the devastatingly beautiful “Savior” released earlier this year, this new single takes Indy’s artistry to unexplored places, lyrically and sonically.
Author:
Giselle Libby
Là˜Là˜ is Redefining Bedroom Pop With Her Performance of "Dead Inside" [Premiere]
July 8, 2020
Since releasing her debut single, "Yours," in 2018, Toronto native Là˜Là˜ has been on our radar. "Yours", a catchy pop breakup song, was the perfect vessel for Là˜Là˜ to arrive in. Her style of relatable pop bops have helped her gain the attention of fans all over the world. She released her debut EP, Sweater Collection, in 2019 and is back with new music ahead of her debut album. "Dead Inside" was released last month and speaking on the song, Là˜Là˜ said:"From the title, you'd probably think Dead Inside is a sad song, but it's not. It's about feeling a glimmer of hope at a time where I really didn't think I'd be able to feel anything ever again. Kinda like that first breath of fresh air, when you hadn't even noticed you were holding your breath in the first place. I wrote it about a time in my life where I quite literally felt dead inside. I was putting on a smile and going through the motions of every day life, but I felt empty. Then I met someone who reminded me what it felt like to be 'me'. I don't know how it happened but all of a sudden I woke up - they made me feel alive again. I wrote this song as a thank you to them.Today, we are lucky enough to be premiering a special performance of "Dead Inside." "Normally, my songs are created in writing sessions/collaborations. I wrote this song alone in my bedroom, so I thought it would be fitting to sing it live in my bedroom. Since we couldn't have socially distanced properly in my room at home, I ended up recording it at my friend Justin's (@ThatGoodGraphic's) studio in Toronto. And I even got to bring my bed lol." Check out the performance below and check back for more from Là˜Là˜ in the future.

chloe moriondo’s "abyss" Is a Daring Dive Into Liberation
March 8, 2025
"abyss" embraces letting go, surrendering to impulses, and dancing toward something vast and joyous.
Author:
René Cobar

Natalie Shay Gives a Toast to Change and Growth in ‘CHAMPAGNE’
May 27, 2024
With 'CHAMPAGNE,' Shay raises a glass and cheers to the closing of one chapter and the beginning of a new one.
Author:
Joe Beer
![Maz Contains Multitudes in Dazzling Debut EP “NPC” [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/maz_by_ana_peralta_chong,2-1743963286.jpg)
Maz Contains Multitudes in Dazzling Debut EP “NPC” [Q&A]
April 7, 2025
We chatted with Maz about NPC, starting an artist career from her hometown, and her many sonic influences:
Author:
Giselle Libby
![DoloRRes x cherry chola Dance Us Through Their 'Jacuzzi' Mixtape [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/unknown-1744236217.png)
DoloRRes x cherry chola Dance Us Through Their 'Jacuzzi' Mixtape [Q&A]
April 9, 2025
A true walkabout of latin cross genre pop, this mixtape is a downhill run of vibes and pure fun momentum.
Author:
DJ Connor