From the Site
Indie-Pop Darling UPSAHL Combats Superficiality with "Drugs"
January 22, 2019
19-year-old UPSAHL's latest single is a powerfully provocative piece of indie pop that isn't even about taking drugs.
![Noé Embraces Self-Deprecating Humor in Playful "Pity Party" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/noe-ones-to-watch.jpg)
Noé Embraces Self-Deprecating Humor in Playful "Pity Party" Video [PREMIERE]
January 22, 2019
, "Pity Party" is an indie pop anthem for every emotional soul.
Tim Atlas - "Sidestep" | Live From The Rooftop
January 22, 2019
We had the chance to invite rising neo-soul and dream pop artist Atlas out to bring a vibe quite like no other to our rooftop.
half•alive Hits the Bullseye Once Again With "arrow" Video
January 18, 2019
More than just experts at putting together phenomenal music videos, half•alive's true talent lies in how they transform inner turmoil into purely infectious indie pop.
Sigrid Pushes Through Dark Times with "Don't Feel Like Crying"
January 18, 2019
Our favorite Norwegian popster Sigrid is back with a taste of her anxiously awaited forthcoming album, 'Sucker Punch.'
![Meet The Songwriter Behind Lele Pons's Latin Pop Hit, "Celoso"
[ANATOMY OF A SONG]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ale-alberti-ones-to-watch-4.jpg)
Meet The Songwriter Behind Lele Pons's Latin Pop Hit, "Celoso" [ANATOMY OF A SONG]
January 17, 2019
"I personally think it's just such an easy record. It's not overly complicated, and even though it's in Spanish, it still feels good to people that don't speak the language."
Mark Evich Drizzles Soul Over Sizzling New Single, "Stuck"
January 17, 2019
"It was inspired by Robert Glasper's rendition of 'Letter to Hermione' by David Bowie."
Minke Channels Her Inner Ariana Grande in "Too Late"
January 16, 2019
"This was a moment after a bad break up that I needed to get out my system...Thank you, next."
FRENSHIP and Yoke Lore Reclaim Their Originality with "Wanted A Name"
January 16, 2019
"With this song we didn't try to think about genres or influences - we just let it happen."
![Ones To Watch Presents: lovelytheband - 'the finding it hard to smile' tour [ANNOUNCEMENT]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lovelytheband-ones-to-watch-2.jpg)
Ones To Watch Presents: lovelytheband - 'the finding it hard to smile' tour [ANNOUNCEMENT]
January 15, 2019
Tickets will be available Friday, Jan. 18, at 10:00 AM local time!
![There Is A Home Inside Madilyn Mei's "Can of Worms" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/1900x1900-000000-80-0-0-1754010661.jpg)
There Is A Home Inside Madilyn Mei's "Can of Worms" [Q&A]
July 31, 2025
Wanting to dig deeper into this young & promising artist's very unique approach, we popped on the laptop window box to learn more.
Meg Smith Wants the Spotlight in “Girls Just Wanna Be Famous”
June 17, 2025
Presenting itself as nothing less than an anthem for every diva who’s ever practiced their awards speech in the mirror, Meg Smith is perfectly equipped to deliver this song with all the pink hair dye, sequins, and platform boots you could ever ask for.
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Ally Salort Embraces Emotional Detours on Coming-of-Age EP Change of Plans
July 23, 2025
Ally Salort’s new EP, Change of Plans, offers a fresh, emotionally charged take on love, self-reflection, and resilience.
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Haute & Freddy Are Hosting a Carnival and You’re Invited
August 1, 2025
With feathery production and Chappell Roan-esque vocal flip, "Sophie" sounds like the moment you catch a glimpse of someone who used to mean everything…and then they vanish.
![Marta Knight is 'Unbothered' and We're Following Suit [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/marta_knight__above__laura_lobos-1747158496.jpg)
Marta Knight is 'Unbothered' and We're Following Suit [Q&A]
May 13, 2025
This Barcelona-based artist blends elements of 90s folk-rock with modern indie pop.
Maggie Lindemann's "one of the ones" Is an Infectious Sonic Departure
July 28, 2025
"This song is about the tension between craving connection and pushing people away."
UMI Explores The Human Experience on Double Single & Album Announcement
July 29, 2025
Rising star, UMI, continues to show her talent as one of the best new young R&B singer-songwriters.
Dylan Gossett’s Westward Is a Life Soundtrack Rooted in Faith and Feeling
July 31, 2025
One week after releasing his debut album, Westward, Dylan Gossett is taking a moment to reflect on what has already become a milestone in his young career.
Evalyn Kicks It Up A Notch With Her Thrilling Innovation “The Feeling”
June 18, 2025
"The Feeling" is an exhilarating burst of sound inspired by the uplifting energy of 2010s music.
Korean Electronic Artist CIFIKA is in a Lane Entirely of Her Own!
July 20, 2025
Korean electronic artist CIFIKA is in a lane entirely her own, crafting immersive soundscapes that blend otherworldly vocals, bold production, and a deep sense of cultural identity.