From the Site
![Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/malu-trevejo-ones-to-watch-3.jpeg)
Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]
February 13, 2019
Her most recent single, "Como TຠMe Quieres," is a bilingual sensation with all the hallmarks of a crossover hit.
AUGUST 08 and Smino Meditate on Lost Love in "Blood on My Hands"
February 13, 2019
The fusion of tribal, hip-hop, and electronica undercurrents that surge forth paint a picture of love lost under the flashing lights of the dance floor.
![The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Sunshine-Brothers-Inc.jpeg)
The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]
February 13, 2019
A playlist capable of time travel - an '80s summer in your ears all year round.
![Sam Setton Embarks on a Emotional Reflection That "Hurts So Much" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sam-setton-ones-to-watch-2.jpg)
Sam Setton Embarks on a Emotional Reflection That "Hurts So Much" [PREMIERE]
February 13, 2019
This is a super emotional song for me, inspired by a tough breakup I went through.
![Ginette Claudette Is On To Something with Alluring "Slow Up" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ginette-claudette-ones-to-watch.jpg)
Ginette Claudette Is On To Something with Alluring "Slow Up" Video [PREMIERE]
February 13, 2019
"It's no secret a lot of my influence comes from '90s R&B."
Calpurnia Stars in Nostalgia-Inducing Weezer Video for "Take On Me"
February 13, 2019
"Calpurnia has covered Weezer in the past and I'm really honored that they asked us to do this."
![Meet The Man Behind Troye Sivan's Smash Pop Hit, "My My My!" [ANATOMY OF A SONG]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/brett-mclaughlin-ones-to-watch-5.jpg)
Meet The Man Behind Troye Sivan's Smash Pop Hit, "My My My!" [ANATOMY OF A SONG]
February 12, 2019
"To get to experience bucket list moments with one of your best friends who stands for something so powerful...it's so incredible. "
![Multi-Instrumentalist Talos Revives Us with His Eclectic 'Far Out Dust' Album [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/talos-ones-to-watch.jpg)
Multi-Instrumentalist Talos Revives Us with His Eclectic 'Far Out Dust' Album [Q&A]
February 12, 2019
"Longevity. Everything else is just noise. If your music can stand the test of time and if you continue to persist, then that in my eyes is success."
Donna Missal Takes to the Director's Chair for the Haunting "Jupiter" Video
February 12, 2019
Donna Missal is living up to her reputation as a rising artist who never ceases to surprise and impress.
![Ivory Layne Delivers Powerful Feminist Love Song with "Boy Loves Me" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Ivory-Layne-Ones-To-Watch-Thumbnail.jpg)
Ivory Layne Delivers Powerful Feminist Love Song with "Boy Loves Me" [PREMIERE]
February 12, 2019
Feminine strength and an inspiring vulnerability saturate the lyrics, acknowledging that a woman is no less independent in yearning for love.
mxmtoon Adopts a Country Twang in the Heartfelt Confessional "i hate texas"
July 29, 2024
mxmtoon is throwing her 10-gallon hat in the country craze with a new breakup bop.
NIKI Crushes Deep in New Single “Tsunami,” Further Surfaces Forthcoming Album ‘Buzz’
July 29, 2024
“Tsunami” is an unguarded telling of a crush in motion—its realization, coping, and enjoyment.
![tibia Chase an Otherworldy High in ‘Two weeks of Gloria’ [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/tibia-two-weeks-of-gloria-1722269960.jpg)
tibia Chase an Otherworldy High in ‘Two weeks of Gloria’ [Premiere + Q&A]
July 29, 2024
"Two Weeks of Gloria" is "all about chasing highs and running from lows."
Clothesline From Hell Makes His True Debut With 'Soon We’ll All Be Smoking'
July 30, 2024
With 'Soon We'll All Be Smoking,' Clothesline From Hell serves up a multifaceted mission statement.
XG Embrace Their Alien Personas in the Technicolor “SOMETHING AIN'T RIGHT”
July 29, 2024
Quirky and avant-garde, effortlessly cool and eccentric, XG is the future of international pop.
Tempest and Amindi Head to the Wild West in "The Ranch"
July 30, 2024
“The Ranch” is a seemingly effortless flex as Tempest sexifies nonchalance.
Nessa Barrett Signals the Start of a New Era With "PASSENGER PRINCESS"
July 30, 2024
"'Passenger Princess' represents the intense honeymoon phase when you first enter in a new relationship."
Lollapalooza 2024: 9 Ones To Catch (Who Aren't Headlining)
July 31, 2024
With Lollapalooza just around the corner, the only thing you should be thinking about is which incredible artists you can't miss.
MARIS Offers Up a Sweet Treat to Cap Off Summer With "Salt Water Taffy"
August 6, 2024
“I wanted ‘Salt Water Taffy’ to feel like summertime as a kid
![Yam Haus Spark a Magnetic Attraction With "Color You In" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yam-haus-color-you-in-1722449983.jpg)
Yam Haus Spark a Magnetic Attraction With "Color You In" [Premiere]
August 2, 2024
“Color You In” is nostalgic, intimate, and straightforward.