From the Site
girl in red Marks a New Pop Star-Ready Era With 'I’M DOING IT AGAIN BABY!'
April 15, 2024
'I’M DOING IT AGAIN BABY!' feels like a project built around the sentiments of passion and exploration.
Mimi Webb's "Mistake" Is an Infectious Reminder to Live Life to the Fullest
April 12, 2024
"Mistake" gives you no choice but to leave your worries on the dancefloor.
Dhruv Asks the Hard Questions in Heartbreaking New Single "How?"
April 12, 2024
"'How?' is about trying to earn someone's love and attention and realizing you've completely lost sight of yourself in that process."
Ayleen Valentine Teases Debut Album With a Bold Sonic Shift in "000memories"
April 12, 2024
"This song has an eerie, liminal space feeling that encapsulates how I felt at the time.”
Benson Boone Has All the Makings of a Household Name in 'Fireworks & Rollerblades'
April 8, 2024
Boone blends styles and eras like a seasoned artist—not a 21-year-old viral heartthrob still cutting his teeth in the industry.
LØLØ's "u & the tin man" Is an Emotional Detour Down the Yellow Brick Road
April 8, 2024
"When I moved to LA, I realized I was definitely not in Kansas anymore."
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ADMT Takes Us Through His Sophomore EP ‘Without You,’ Track By Track
April 8, 2024
ADMT is an artist whose sound seems crafted for massive stages and beyond.
Chappell Roan's "Good Luck, Babe!" Is a Queer Anthem For the Situationship Era
April 5, 2024
"I needed to write a song about a common situationship within queer relationships — where someone is struggling with coming to terms with themselves."
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Yot Club's 'Rufus' Is a Melting Pot of Sonic Spices
April 2, 2024
‘Rufus’ is an album that truly marinates with each listening, a gift of emotions, nuances and familiar nostalgic portions that confuse then compound the palate.
Meet ILLIT, the K-Pop Making Their Dreamlike Debut With 'SUPER REAL ME'
April 2, 2024
ILLIT takes a lighter approach to K-pop, blending lo-fi, dream pop, and lighter EDM influences to infectious effect.
No Rome and Bearface Take a Late-Night Drive in "1:45AM"
August 3, 2020
The striking collaboration captures the boundless feeling of bright lights and night skylines pass you by at a mile a minute.
![almost monday Crafts the Perfect Summer Song With "hailey beebs" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/almost-monday-hailey-beebs_1618596452.jpeg)
almost monday Crafts the Perfect Summer Song With "hailey beebs" [Q&A]
April 16, 2021
Never overly complicated and effortlessly cool, there's something inherently liberating about almost monday's music.
YDE Pens a Stirring Introduction With Debut EP 'SEND HELP’
September 12, 2022
YDE emerges as an enthralling triple threat with her soul-searching debut effort.
![Ones To Watch Presents: Elohim - The Group Therapy Tour [Announcement]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/elohim-tour-ones-to-watch_1573581091.jpg)
Ones To Watch Presents: Elohim - The Group Therapy Tour [Announcement]
November 12, 2019
We are already counting down the days.
Silver Sphere Makes a Shimmering and Stunning Debut With 'all my boyfriends'
September 28, 2020
Silver Sphere makes music to laugh, cry, and dance to.
50Landing Creates His Own Futuristic Pop Lane on "please don't wait"
May 19, 2020
"50Landing effortlessly incorporates traditional pop styles with the production and song structure of the future."
Ren Plays Twisted "mind games" in the Form of Pop Perfection
May 6, 2019
"Lines like 'little bits of life flood in every time you smile' is my way of painting a picture for a listener and creating this world where I'm really in someone's head."
Freya Ridings Finds Redemption After Heartbreak With "Castles"
May 31, 2019
You wouldn't want to sleep on a pop artist whose earliest work has been praised by the likes of Florence Welch and Taylor Swift, would you?
Who Is Tate McRae?
January 30, 2020
16-year-old Tate McRae is poised to be pop's next big thing.
Ambar Lucid Has a "Story To Tell" in New Single
February 11, 2020
Lucid is shaping up to be the next face of Latinx pop.