From the Site
Meet PrettyUgly, the Next It-Band of Alternative Pop Fusion
January 27, 2024
The LA-based alternative band merges powerhouse frontwoman vocals with an indie-fusion of sounds to create genre-bending pop-rock earworms.
Author:
Abby Kenna
The Home Team Hype Themselves Up On New Single "Brag" | THE NOISE
January 26, 2024
Featuring sarcastic yet honest lyrics, the band continues their hot streak of combining rock and pop melodies to create sensational pieces of music that any listener can't help but instantly become a fan of.
Author:
Alessandra Rincon
YUNGBLUD and Lil Yachty Leave the World Behind in "When We Die (Can We Still Get High?)"
January 26, 2024
"I wanted this moment to be a collision of each other's imagination and sound."
Author:
Alessandra Rincon
Crooked Teeth Hold On To Self-Worth With New Single "Comedic Relief" [Premiere] | THE NOISE
January 26, 2024
The track is a high-octane effort oozing with angst as the band wrestles with the complexities of identity and unfulfilling relationships.
Author:
Alessandra Rincon
From Sidewalks to Stardom, Ūla’s Rise in the Music Scene is Unstoppable
January 25, 2024
“If you keep persistent and you genuinely have a love and a passion for it, not just wanting to have followers, it will happen”.
Author:
Jessica Magtalas
Issue 05: The Class of 2024
January 25, 2024
Our first issue of 2024 welcomes our class of 2024, DJ Mandy, jigitz, and more.
Author:
Ones To Watch Staff
Abbot Spills His Guts On New Single "Puke" | THE NOISE
January 25, 2024
Brooklyn-based rising star abbot embraces that sometimes failure is the only option on his latest track, "puke."
Author:
Alessandra Rincon
Charlotte Sands's Debut LP 'Can We Start Over?' Is Worth The Hype | THE NOISE
January 25, 2024
The album is the realization of years of unprecedented independent success and showcases a dynamic and eclectic work of songwriting art.
Author:
Alessandra Rincon
Wisp Conjures a Storm of Unrequited Emotions in "See you soon"
January 25, 2024
"'See you soon' is about being infatuated with a person and wanting to spend all of your time with them."
Author:
Alessandra Rincon
Bad Omens and Poppy Team Up For Dark Dystopian “V.A.N” | THE NOISE
January 25, 2024
For a chaotic new track exploring the danger of artificial intelligence going rogue, this collaboration is a match made in dystopian horror music heaven.
Author:
Allissa Williams
Welcome to Paracosm: Absolutely’s Universe of Limitless Childlike Wonder
February 20, 2026
Absolutely, a member of Ones To Watch’s class of 2026, has released her second album Paracosm, a meticulously crafted universe of whimsy that blends pop, electronica, jazz, and R&B.
Author:
Chancey Stefanos
Sports Hits a Career-Defining Home Run with their First Fully Self-Produced Album
February 20, 2026
Written, recorded, and entirely self-produced in a home studio they built themselves in Tulsa, the self-titled record Sports marks a creative reset for the duo, returning back to the spark that first defined them as artists.
Author:
Polina Cherezova
Inside Ally Evenson’s “SPEED KILLS” Short Film Debut at Brain Dead Studios [Q&A]
February 20, 2026
Minutes before her moment, we chatted with Ally about the genesis of the film, its inspirations, and of course, her Letterboxd Top 4.
Author:
Giselle Libby
Novulent’s VOL. 3 Is A Feature Film with A Carefully Crafted Script [Q&A]
February 20, 2026
Novulent captures the essence of intense attachment, heartbreak, and ultimately finding and bettering oneself in the wake of a prolific relationship.
Author:
Noah Wade
The Top 101: Celebrating Black Excellence
February 23, 2026
Celebrate Black History Month with a few of the voices that shaped OnesToWatch.
Author:
Ones To Watch Staff
The Snuts Embrace Joy On “Summer Rain”
February 24, 2026
Following an extended hiatus, Scottish four-piece The Snuts have returned with their latest single, “Summer Rain.”
Author:
Noah Wade
Pop Star Seanna Pereira Has Entered the Conversation [Q&A]
February 24, 2026
We talked to the budding pop starlet about walking the tightrope of celebrity culture and music, the pop marketplace, and her upcoming EP.
Author:
Robert Frezza
Jermain Reese Jr. is Preserving the R&B We Love
February 24, 2026
Greenville, South Carolina, singer-songwriter Jermain Reese Jr. is set on preserving the very traditions that are so vital to the genre.
Author:
Kiani Shabazz
Shoegaze Duo Clarion Find Their Voice On Cathartic Single “Blue Fairy” | THE NOISE
February 23, 2026
"Blue Fairy" is a stellar example of their shared intuitive drive, a loud, unrelenting anthem that captures a band in the middle of transformation.
Author:
Alessandra Rincon
Honey Revenge Have Always Been AND Will Always Be A "Hot Commodity" | THE NOISE
February 23, 2026
Honey Revenge kick off their 2026 with a disco-tinged bang on their newest single, “Hot Commodity.”
Author:
Alessandra Rincon