From the Site
Bb Trickz Shows Off Her Softer Side in “Sadtrickz”
December 1, 2023
If nothing else, 'Sadtrickz' once again proves the inevitability of Bb trickz.
greek Confesses He Will Always Be “THERE FOR YOU”
December 1, 2023
“THERE FOR YOU” is a poem that kisses the uncertainty of uncertainty.
LØLØ Delivers a Tender Holiday Track in “*snow in berlin*”
December 1, 2023
"I wanted to write a song to remember that moment, of feeling something so special for the first time in a while.”
![Meet Yoshi T., the Artist With an Unwavering Spirit Intent on Finding His Music a Home [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yoshi-t-interview-1701319699.jpeg)
Meet Yoshi T., the Artist With an Unwavering Spirit Intent on Finding His Music a Home [Q&A]
November 30, 2023
"I wasn’t born with musical talent or anything. I wasn’t born with perfect pitch. Everything is super learned."
Holly Humberstone and MUNA Add an Infectious Dance-Pop Flair to “Into Your Room”
November 30, 2023
The newly imagined single sees the MUNA adding their twist to Humberstone's already poignant sad bop.
New Artist Discovery: Babebee's 'A PROPHECY'
November 30, 2023
‘A PROPHECY’ is an exceptionalism collage, a fearless exchange of ideation & execution for the rising artist Babebee.
Snow Strippers 'Night Killaz Vol. 1' Is a Never-Ending Party
November 29, 2023
Snow Strippers deliver some serious heat for the winter months ahead.
Ryder and Skepta Embark on an Emotional Journey Over the Course of '48 Hours'
November 29, 2023
“My focus is on the emotion, how it makes the listener feel.”
Loyal Lobos Is Making Her Own Magic
November 29, 2023
Loyal Lobos' artistry is effortless, fluid, and free.
The Snuts Get Existential in "Deep Diving," Announce New Album 'Millenials'
November 29, 2023
"'Deep Diving’ is a raw exploration of our mortality, the ticking clock of our lives..."
Aaron Taos Warns of the Danger of Social Media Envy in "Saboteur"
December 20, 2019
As Theodore Roosevelt once said, "Comparison is the thief of joy."
Sky Ferreira Finally Returns With "Leash," Announces 'Masochism' Album For 2025
December 6, 2024
The return of Sky Ferreira definitely wasn't on our 2024 bingo card.
Pell Raps His Way to Self-Love in One-Take "Bitch Ass" Video
April 26, 2019
"I wanted more raw and focused energy so that people could hear the words and have to watch me say them."
![Charlie Burg - "To Dance Is To Love" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/charlie-burg-live-ones-to-watch_1568921467.jpeg)
Charlie Burg - "To Dance Is To Love" [Live + Interview] | All Eyes On
September 19, 2019
Catch Charlie Burg currently supporting Ashe on her first headlining tour presented by Ones To Watch!
Alaina Castillo's 'antisocial butterfly' Sees Her Coming for the Pop Crown
November 15, 2019
Flawlessly switching between Spanish and English, Castillo is our latest pop-flavored obsession.
The Invisible Hands That Changed Pop Music Forever
February 25, 2021
In honor of Black History Month, we explore the legacy of The Funk Brothers, the original hitmakers.
We’re Forever Stuck on beabadoobee’s "Glue Song"
February 14, 2023
"Glue Song" is a love letter laced in adoration, butterflies, and all of the perfectly indescribable feelings of young love.
![Alt-Pop Trio TWIN XL Wants to Be "Friends" With You [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/twin-xl-ones-to-watch.jpg)
Alt-Pop Trio TWIN XL Wants to Be "Friends" With You [PREMIERE]
February 7, 2019
"Friends" suggests that we may not be as ostracized as we think we are because most of us are experiencing similar feelings of loneliness.
![Soaky Siren Shares A Forthright Account of Bahamian Drug Lords in "Dope Boys" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/SOAKY - PRESS SHOT 2 resize_1566502882-1_1567540470.jpg)
Soaky Siren Shares A Forthright Account of Bahamian Drug Lords in "Dope Boys" [PREMIERE]
August 22, 2019
"I leaned on melody and production to serve bright, pop-y energy but the lyrics are an account of a time when the drug trade was lit on my island."
Thutmose Is Living the Dream in 'Don't Wake Me' EP
November 5, 2019
Thutmose is living it up and it keeps getting better.