From the Site
From SoundCloud to Rolling Loud, $NOT is Solidifying His Place in Hip-Hop's Next Wave
December 18, 2019
Hello, world. Meet $NOT, Gen Z's hip-hop star.
![JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/JP-saxe-ones-to-watch_1576698326.jpg)
JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]
December 18, 2019
In our latest interview with JP Saxe, we learn he is a big fan of his grandma and Lebron James.
BENEE's "Blu" Video Is Unsettling, Surreal, and Beautiful
December 18, 2019
Fantastical and transfixing.
LoveLeo's Viral Hit "BOYFREN" Is Setting the Stage for a 2020 Breakout Act
December 18, 2019
LoveLeo deservedly has the most viral song on the planet.
![YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yas-ones-to-watch_1576629680.jpg)
YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]
December 17, 2019
"Ultimately, this song is about trying to make peace with your inner child."
marcos g Is Turning Music From Dream to Reality
December 17, 2019
For marcos g, music was a distant dream, and now that dream is taking shape.
Lauren Sanderson's "To The People I Hurt" Is a Raw Moment of Introspection
December 17, 2019
The final single from Sanderson's debut album arrives in breathtaking fashion.
![Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baker-grace-ones-to-watch_1576601846.jpg)
Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]
December 17, 2019
"When you dig deeper than what's on the surface, you start to realize people are more 'Like You' than you might think."
keshi's "blue" Is a Heartbreaking Ode to Falling Out of Touch
December 17, 2019
Seemingly out of nowhere, keshi emerged as one of 2019's most promising artists.
Free Nationals Shine on Their Own in Long-Awaited Debut Album
December 16, 2019
The star-studded debut album sees the Free Nationals stepping into their own.
Ella Vos Imagines a World for the Girls in her New Single “National Anthem”
March 28, 2025
The LA native’s extensive discography explores a range of taboo topics, from postpartum depression to divorce, and more.
8 OnesToWatch from The Great Escape 2025
May 24, 2025
The Great Escape is one of Europe’s biggest festivals for new music - think SXSW but without the film, tech and comedy. We attended this year’s festival in Brighton, UK and these are some of the highlights.
Arlo Parks Peers Into Our Hearts and Diaries in 'My Soft Machine'
May 30, 2023
“I’m giddy, I’m crying, I’m grinning, I’m throwing myself around this apartment, I’m on fire, I’m terrified, I’m feeling everything right now.”
Charmer Are Trapped In The Past On Anthemic New Single "Arrowhead" | THE NOISE
March 19, 2025
Drawing inspiration from the driving, anthemic vibes of early Alkaline Trio and Bayside, Charmer's sound is a bold re-introduction to a band that refuses to be confined by any genre.
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ADMT Takes Us Through His Sophomore EP ‘Without You,’ Track By Track
April 8, 2024
ADMT is an artist whose sound seems crafted for massive stages and beyond.
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Worry Club Are Afraid You'll Get "Bored" in Latest Single
March 7, 2023
Indie alt-rock band Worry Club explore the anxiety of monotony in their latest single, "Bored."
Fall in Love With Snarls in New Single "Heavy Drinker" | THE NOISE
February 19, 2024
The single wades in the waters of hook-heavy pop, 90s alternative, shoegaze, and heart-on-a-string indie-rock.
![Pop-Punk Pranksters Super American Create Magic On New Album ‘Gangster of Love’ [Q&A] | THE NOISE](https://s3-us-west-2.amazonaws.com/onestowatch-v2/135d9a27-1433-4c32-9ef1-bbd1beff1eec-1718817420.png)
Pop-Punk Pranksters Super American Create Magic On New Album ‘Gangster of Love’ [Q&A] | THE NOISE
June 19, 2024
With its swirling '90s melodicism, high-energy riffs, and heartfelt emo elements into a wry, smirking rock sound, the duo delivers a stellar follow-up to their 2021 effort SUP and 2018's Tequila Sunrise.
![Croixx Inspires a Palpable Mood Shift With Label Debut 'How I'm feeling now…' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/croixx-how-im-feeling-now-1720629295.jpg)
Croixx Inspires a Palpable Mood Shift With Label Debut 'How I'm feeling now…' [Q&A]
July 10, 2024
Fresh out of high school, Croixx is already leaving a lasting impression.
Chloe Qisha Explores the Wild Highs and Messy Lows of 'Modern Romance'
May 21, 2025
"The Modern Romance EP is the project of my dreams."