Get Lost in "Oblivion" With Alaska Reid

Photo: Audrey Hall

Los Angeles-via-Montana singer Alaska Reid first began sharing music as the frontwoman of indie outfit Alyeska. Their self-released EP, Crush, caught the attention of Terrible Records (Empress Of, Kirin J Callinan, Miya Folick). Now pursuing a solo endeavor, the songstress is back with a new single, "Oblivion."

The A.G. Cook and Rodaidh McDonald-produced track sits delicately on the cusp of electropop, falling somewhere between the soothing buoyancy of Taylor Swift's "Clean" and the slower cuts of Caroline Polachek's Pang.

On her latest single, Reid wanders the corridors of past memories, wondering if life would be easier through the lens of "oblivion." With a wispy breath, she sighs, "Why don't they want me?"

Listening to "Oblivion" feels deeply personal, like finding a stranger's journal on the street. Reid told The FADER, “‘Oblivion’ spans my life so far - Montana, LA, London; a 'girl versus the world' story that I roped all these special people and elements of life into.”

The accompanying visual for "Oblivion" was directed by Reid's sister, Lilliya. Featuring Reid and a few close friends, the video follows the Montana native through a blurry collection of videos that offer a brief glimpse into her life.
Alaska Reid's debut EP, Big Bunny, is slated for release on December 11 via Terrible Records.

Listen to "Oblivion" below: