Cannon Can't Keep Up With His "College Friends" in New Genre-Spanning Single

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Gritty and laid-back, Cannon's new release "College Friends" possesses an undeniable warmth that is truly infectious. The gravelly guitars paired with slick vocals create a sound that is peaceful yet highly polished. The relaxed track exudes a nostalgic, Nirvana-esque feel, masterfully melding alternative rock with hip-hop and pop for a pairing that is a true sonic paradise.

We often find ourselves questioning our life choices, which makes “College Friends" so raw and real. When pursuing our aspirations, we can get so caught up in what we are trying to achieve that some things get pushed aside in the process. Cannon shares, "When I graduated from college, I found myself worrying about whether I was sacrificing too much time chasing my goals to spend time with my friends or sacrificing too much time with my friends to chase my goals. I soon came to realize that in trying to be two places at once, I ended up nowhere."

The Chris D'Agostino-directed video seamlessly matches the song's feel. With its grungy 90s aesthetic, the visual juxtaposes the carefree catharsis of a college party, red solo cups and all, with the dissociative experience of not being able to fully be present in the moment, as if your own life is passing by without you. For anyone who has struggled to live in the moment, this is the track for you.

The 24-year-old South Carolina native is known for his smooth, genre-spanning sound. His debut single "Water Glass" has racked up over seven million streams, quickly elevating him to success. Opening for popular artists such as Jon Bellion and Gavin DeGraw, Cannon is quickly making a strong early impression, and "College Friends" is just another example of his charismatic style exploding in full force.    

Watch the  "College Friends" video below:

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