Eden Rain Wishes Things Could Have Gone Different in Moody New Single "Great Nothing"
Leeds-raised and London-based singer-songwriter Eden Rain returns with her latest contribution to the melodramatic indie-pop scene, a brand new single titled "Great Nothing." Produced by halfrhymes, the song is a melancholic yet powerful ballad that came to fruition following the breakdown of a friendship that could've been saved if things had been different.
"Great Nothing" opens with looming piano riffs and percussion that emulates the sound of a ticking clock. The broad and tender sonic textures perfectly support her addictively husky, rich vocal style, which may start in a warm lull but hints at a brewing storm on the cusp of breaking. As the track progresses, Rain brings the story to life through her vivid lyrics and characterful vocals, backed by intensifying moody electronic pop arrangement and haunting harmonies. As listeners reach the climax of the song, the singer ascends to a place where her true, powerful nature shines, belting the lines, "If it isn't broke don't fix it / When you wanted more, I didn't / Now we'll never find our way back to where we were / The great nothing."
Speaking on the story behind her new single, Eden Rain shares that, "I wrote 'Great Nothing,' about the rise and fall of a frienduationship - which is a word I've (maybe?) made up to describe the experience of a friend confess feelings for you and everything gets all weird and messy and tangly. I feel like when Conway and I wrote this song, it was like putting all my frustrations of every friendship that went off-piste or person I had liked that hadn't liked me back, or had but at the wrong time, into a meat grinder and … out came 'Great Nothing.' It's like the opposite of a great love, it's the mourning of the potential of a relationship and the confusion and the angst to put everything back where it was... and all the sinking feelings that come with it."
The accompanying music video, directed by Elleesha Hannan, is a beautiful, engaging black-and-white visual that captures the track's grief and anguish. The video follows Rain, cigarette in hand, as she attends a funeral. She meets up with friends and loved ones before heading to the graveyard to deliver their condolences and mourn, cry, and laugh together. The video then cuts to footage of the artist running the streets at night, dealing with her emotions by cathartically smashing flowers and furniture into the pavement.
The single follows the success of Rain's recent track, "Closer," an incredibly tender and heartfelt song that highlights the artist's seemingly unending range. As a compelling songstress, she relies on her rich vocals to tell the stories that have shaped her colorful existence.
Watch the "Closer" video below: