Graham Lake Learns What Love Is On New Single "This Ain't Love"
Stockholm-born singer, songwriter, producer, and multi-instrumentalist Graham Lake continues to break the mold with the release of their latest single, "This Ain't Love," featuring fellow up-and-coming rapper Bankrol Hayden. With sleek production led by clever lyricism and an energetic collection of synths, beats, and samples, the artist muses over what does and doesn't serve him and his journey toward greatness.
The track opens with lulled vocals and low-key instrumentals foreshadowing the single's underlying bubbling energy. Over the slick production, Lake proclaims, "Ok, I get it now, Sleep it off/ Eat it up, Beat it up/ Like I’m Muhammad Ali," manifesting that he will make it to the top. The artist further showcases his chameleonic abilities on the climactic choruses, which hook listeners in with their pop-centric soundscapes and irresistible hooks.
"I've always had a sweet spot for listening to old music, and nowadays, I really enjoy incorporating it into my work," shared Lake. "I feel like 'This ain't love' is a song showing a broader picture of who I am musically, I've released a bunch of full-on pop stuff until now and I'm stoked to keep experimenting and showing you guys where my heart is. I made this song to give people three minutes of just feel-good vibes, confidence, no stress, no worries –just being present. I'm here to show that my music is for everyone."
The accompanying music video is a fun visual that matches the dynamic energy of the track. The video opens on Lake in a kitchen with his maid and butler. As the track kicks off, shenanigans ensue, with Lake giving a passionate and light-hearted performance while his staff messily makes him pancakes.
The single features on Lake's latest EP, Elisabeth, are a seven-track collection encompassing the precious relationship between Lake and Elisabeth –from the lessons she passed on to their collective memories he holds dearly. In the last year alone, Graham's graced renowned stages at festivals like By:Larm in Norway, Tallin Music Week in Estonia, Sweden Makes Music in the United States, and Brännbollsyran in Sweden. He also reached a new pinnacle as he earned a coveted spot in the Apple Music 'Up Next Nordics' program, a testament to his exceptional potential. He intends to captivate audiences at the prestigious Eurosonic festival in the Netherlands in the upcoming year and continue to blow people away with their flawless fusion of rap and electronic pop.
Be sure to check out Graham Lake's latest single, "This Ain't Love" feat. Bankrol Hayden, today!
