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Racking up millions of streams on Spotify with no clear origin story, fakemink is the industry’s biggest enigma and latest obsession. With a magnetic draw and elusive persona, one can’t help wonder, who really is fakemink?

Based in London, the 20-year-old English rapper has been chipping away at his unique, digitized sound since he was ten years old, building immersive soundscapes on FL Studio. It wasn’t until he was 15 that he began rapping, which has now become the centerpiece of his artistry. 

If you ask fans, fakemink is a "mellowed" version of the jerk rap subgenre. If you ask him, he’s not a part of any genre, truly. Citing his musical influences to span from Imogen Heap to Kanye West, nothing about fakemink is one thing. His rap borrows parts of 2011 and parts of 2035, both a familiar and futuristic sound. 

Though his 2023 album London Saviour gained traction, his 2025 single “Easter Pink” is fakemink’s biggest claim to clout, going massively viral and solidifying him as one of the London's underground hip-hop scene’s most enticing emerging acts. Many have cited fakemink as the catalyst in their reinvigorated interest in rap, offering the promise of an evolved sound. A long list of industry peers, from Nettspend to PlaqueBoyMax, have also cosigned his brilliance.

Everything about fakemink feels far away, a pixelated outline of a person with no tangibility. His visuals are quickly cut, never still long enough to take him completely in. His design language is impressively fortified, and with hundreds of songs in his catalog, each an incremental improvement from the one before, he’s on a trajectory to truly serve as London’s Saviour.