Rarelylaways Signals His Debut Album With the Effortlessly Hypnotic "Let's"
Photo: Louis Flashman
Rising R&B fusion star Rarelyalways continues to mold and meld genres together on his latest double single release, "LET'S" and "Voice note 0142." The London-born musician's distinct, warm vocals take listeners on a sonic journey that seamlessly blends gospel, neo-soul, R&B, and jazz into a unique and completely intoxicating affair.
"LET'S" is a playful, soulful track with summery and intricate production. In the insanely catchy chorus, Rarelyalways raps to his lover smooth lines, expressing that he knows she's something special. "Got rid of the bronze, ‘cuz your rare like gold / Weighed up the cons, still pursuing goals," he coos as spacey beats fill the air. He continues, "I ain't finna front, this ain't the real one, hold / I trust, ain't gotta look thru your phone." He proudly expresses that he's no longer numb and has fully embraced his feelings. The B-side release, "Voice note 0142," is an equally catchy and captivating track that sonically showcases the more jazzy side of the artist's roots as a jazz bassist.
The lead single, "LET'S," arrives with visuals directed by MadeInEden, portraying Rarelyalways lounging in a bed with poet and model Precious Joie on a snowy rooftop in London. As they peek out at each other beneath fuzzy eye masks, they playfully start a pillow fight. The wholesome scene intercuts with footage of the couple lying together, jumping on the bed, and gorgeous aerial skyscapes. The immersive audiovisual transitions into the visuals for "Voice note 0142," also directed by MadeInEden. The clip is simple yet intensely magnetic, with Rarelyalways and Joy alternating longing stares directly at the camera as the world is frozen around them.
Alongside the double release, Rareleyalways announced that his highly-anticipated forthcoming debut album WORK will drop on March 10 via Innovative Leisure. Although only a few things have been shared about the 14-track body of work, we're sure that the multidisciplinary artist will make it a carefully crafted experience no one will forget anytime soon.
Watch the "Let's" music video below:
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