ThxSoMch Unveils His Latest Obsessive Alternative Hit "that b*tch don't even kno my name…"
Maintaining the momentum of his recent output of singles, rising Toronto-based artist ThxSoMch has returned with his brand new track "that b*tch don't even kno my name…" After teasing the track for weeks on social media, the highly-anticipated single oozes with classic ThxSoMch elements that still push the boundaries of his artistry, creating a sonic experience listeners can't get enough of.
The single opens with breakneck-speed percussion patterns and addictively moody guitar riffs and bass grooves. The singer-songwriter's signature raspy vocals take on a more rich tone over the mesmerizing production, hooking the listener from the start. The artist's anthemic chorus ups the ante with foreboding instrumentals that simmer like a brewing storm, exploding as he spits arguably one of his best lines yet, "Through all the memories and the pain / Through all the nights out in the rain / Of all the things I could complain / That b*tch don't even know my name."
"I was blown away by the guitar in this beat and knew I needed to make a song around the melody. The lyrics for the hook were the first idea that came to my head, and they immediately resonated with me for reasons that I'd rather not get into," shares ThxSoMch. "Rest assured, I can say three things: I have ego problems, the guitar in this song is crazy, and that b*tch might kno my name now."
The accompanying music video, directed by longtime collaborator Tommy Killjoy, is an enigmatic visual that follows the dealings of an unhinged fan. The nostalgic, horror-tinged VHS-style footage shows the fan smiling crazily into the camera and adorning her shrine to ThxSoMch with candles, photos, and a voodoo doll made in the artist's likeness.
"that b*tch don't even kno my name…" marks ThxSoMch's second new single of the year and follows the January release of "Hide Your Kids." Last December, he unveiled "When The Devil Speaks…" alongside a music video that threads live footage captured from his first-ever 'Sleez World Tour.' Next month, ThxSoMch will embark on a North American headline tour with support from SWEET SPINE. The 14-city trek kicks off on April 6 with a sold-out show at New York City's Mercury Lounge, visits major markets coast-to-coast, and wraps with a hometown show at Toronto's Axis Club on May 2.
Watch the "that b*tch don't even kno my name…" lyric video below:
