4EVR MICHAEL Uniquely Bridges Pop and Trap on His Debut, "NORTHFACE"

image

On his first single, New York newcomer 4EVR MICHAEL bends genres, displays his vocal abilities, and exercises versatility as both a writer and producer. Melodic raps over trap instrumentals have been abundant among New York artists in the last several years. Artists such as A Boogie wit da Hoodie have built a foundation for forward thinking hip-hop that breaks away from its traditional roots.

On "NORTHFACE," 4EVR MICHAEL pushes boundaries and builds upon this foundation by incorporating pop elements in new and exciting ways.

The song begins with 4EVR MICHAEL's smooth and youthful voice capturing the audience's attention. Once the chorus begins, trap-inspired bass compliments the melodic chorus to create a truly infectious groove. "NORTHFACE" establishes him as not only a talented singer/songwriter, but also a producer with his own sound and vision.

4EVR MICHAEL teams up with director TASHI to create a visual that is equally captivating. The video shows him in the Bronx sporting an oversized Northface jacket in a cartoonish fashion. The music video captures the adolescent experience in a colorful and nostalgic manner.

Pop vocals over hard hitting production cause "NORTHFACE" to get stuck in your head long after your first listen. This impeccable debut single shows huge potential for the young artist. 4EVR MICHAEL is definitely a New York artist to watch as he continues to build his catalog and refuses to be boxed in by genres or expectations.

Watch "NORTHFACE" by 4EVR MICHAEL below:

Related Articles

Audrey Hobert Invents New Brand of Poptimism in Debut Album “Who’s the Clown?”

Audrey Hobert Invents New Brand of Poptimism in Debut Album “Who’s the Clown?”

August 16, 2025 Stumbling into songwriting was not the original plan, but lucky for us, it stuck.
Author: Giselle Libby
pop

The Aces Mix A Cocktail of Identity & Disco Into Their Record "Gold Star Baby"

August 15, 2025 On their new album The Aces are celebrating all parts of their identities and the fun that comes with living life loud and proud.
Author: Rebeccah Blau
pop
Cafuné Teams Up With Riovaz for New Danceable Single, "Temporary Lover"

Cafuné Teams Up With Riovaz for New Danceable Single, "Temporary Lover"

August 15, 2025 The song masterfully watches as a relationship slips away through the cracks.
Author: Alessandra Rincon
pop