From the Blog
glaive Kicks Off the Next Era of His Life With the Electrifying "minnesota is a place that exists"
June 24, 2022
"It's the perfect song for the next phase of my career and life."
Meet wishlane, the Emerging Hyperpop Artist Behind "selective altruism"
June 23, 2022
The electrifying single currently sits at the top of Spotify's hyperpop playlist for good reason.
chloe moriondo Bites Back With "Hell Hounds" and ‘Blood Bunny Deluxe’
June 10, 2022
"This is the beginning of a shiny new era and i hope everyone loves it!!"
Cybertrash Reinvents Himself With Two New Genre-Blurring Singles
June 1, 2022
Cybertrash is moving the hyperpop genre forward with refreshing originality.
ericoda Ascends to Even Greater Heights With 'things with wings'
May 23, 2022
<i>things with wings</i> is an album rife with catharsis, and one that makes the most of its genre-defying star.
aldn Takes a Step Toward Accepting His Grief in 'good grief'
May 12, 2022
<i>good grief</i> is comprised of seven tracks that explore the seven stages of mourning.
It's Not That "COMPLICATED." The New Whethan, aldn, and 8485 Collab Is Pure Heat
April 18, 2022
"I hate doing the same thing twice."
aldn Finds Himself Unable to "sink" Into Love, Announces New EP 'Good Grief'
March 30, 2022
aldn delivers an intoxicating amalgamation of alternative influences and futuristic intent.
![NOT THE MAIN CHARACTERS Are Serving Main Character Energy [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/not-the-main-characters-interview-lava_1648485953.png)
NOT THE MAIN CHARACTERS Are Serving Main Character Energy [Q&A]
March 28, 2022
From demanding to be buried in glitter and filler to detailing club penguin boyfriends, NOT THE MAIN CHARACTERS stay iconic.
Whethan, Slump6s, and glaive Go Absolutely "Mental" on New Single
March 11, 2022
"Mental" is an iconoclastic and forward-thinking heater from three of music's most promising stars.
Underscores Is a Hyperpop Legend in the Making
March 10, 2022
"The ultimate goal is to turn people off, then win them back."
heylog Is Quietly Creating Emotive Hyperpop in His Own Corner of the Internet
July 20, 2021
While little is known about the anonymous artist and producer, it's likely that this is only the beginning.
Cybertrash Reinvents Himself With Two New Genre-Blurring Singles
June 1, 2022
Cybertrash is moving the hyperpop genre forward with refreshing originality.
glaive Kicks Off the Next Era of His Life With the Electrifying "minnesota is a place that exists"
June 24, 2022
"It's the perfect song for the next phase of my career and life."
chloe moriondo Bites Back With "Hell Hounds" and ‘Blood Bunny Deluxe’
June 10, 2022
"This is the beginning of a shiny new era and i hope everyone loves it!!"
kmoe's "iced tea" Is a Vibrant Expression of Versatility
September 24, 2020
Vancouver-based 16-year-old kmoe refuses to be boxed in.
aldn Takes a Step Toward Accepting His Grief in 'good grief'
May 12, 2022
<i>good grief</i> is comprised of seven tracks that explore the seven stages of mourning.
Meet Penelope Scott, the Artist Giving Your Intrusive Thoughts a Viral Voice
August 28, 2021
Scott had never released music pre-pandemic; now she regularly goes viral with her idiosyncratic sonic think pieces.
NOT THE MAIN CHARACTERS Are Serving Main Character Energy [Q&A]
March 28, 2022
From demanding to be buried in glitter and filler to detailing club penguin boyfriends, NOT THE MAIN CHARACTERS stay iconic.
glaive and ericdoa Continue to Break the Mold on 'then I'll be happy'
October 7, 2021
On their joint project glaive and ericdoa cement their place not just in the world of hyperpop but music at large.
@onestowatch
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It wouldn’t be summer without a @fredagainagain1 single to dance to. Our favorite UK artist and producer gifts us w… twitter.com/i/web/status/1…
@onestowatch
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OTW x @musicforward welcomed back our ‘All Eyes On’ showcase in NYC last night proudly presented by @citi. In honor… twitter.com/i/web/status/1…
@onestowatch
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The angsty sound that has earned the UK artist @yungblud a cultlike fanbase shines through in his new track, "Don’t… twitter.com/i/web/status/1…