Ashley Sienna Embodies an Alluring Femme Fatale in "Siren" Visual


Breakout artist Ashley Sienna continues her take over with the release of her latest music video "Siren." On the track, the moody alt-pop artist creates a sonic manifestation of empowerment, using catchy and captivating instrumentation and lyrics as a powerful tool to bring dreams into reality.

With foreboding bass and haunting vocal flourishes leading the charge, Sienna's silky vocal tone captures listeners from the start as she begins to describe the most mesmerizing yet fatal of beings who could make anyone "Freeze up / Colder than the winter / Heart race like a hundred-meter sprinter." She paints our femme fatale further as someone to be admired and feared while pulsing beats, thrumming bass, pop-drenched guitar riffs, and percussion swirl around her ethereal voice.

The music video, directed by Kate Zamudio, matches the track's dark yet alluring energy, with Sienna taking up the mantle as the titular siren. Amid the chaos of shipwrecks, abandoned treasure, and stylistically seductive scenes, she steals the hearts and arguably the souls of whoever falls under her spell, and viewers can't help but root for her.

The single originally appeared on her debut EP, I AM, released earlier this year. Sienna plans to kick off the new year by bringing her first-ever headlining tour to four major cities across the US and Canada, including Toronto, Los Angeles, and Brooklyn.

Watch the "Siren" video below:


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