From the Site
![Verzache Relates to a Generation Stuck Indoors in "Life Inside"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/verzache-life-inside_1588004216.png)
Verzache Relates to a Generation Stuck Indoors in "Life Inside"
April 27, 2020
Verzache captures an ongoing collective melancholy with a rare sense of optimism.
Author:
Tyler Borland
![Deante' Hitchcock's "I Got Money Now" Is a Triumphant Ode to the Come Up](https://s3-us-west-2.amazonaws.com/onestowatch-v2/deante-hitchcock-ones-to-watch_1587398564.jpg)
Deante' Hitchcock's "I Got Money Now" Is a Triumphant Ode to the Come Up
April 20, 2020
The JID-assisted track is an infectious ode to perseverance and dedication.
Author:
Tyler Borland
![Kenny Mason Plays By His Own Rules in the Unshakable 'Angelic Hoodrat'](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kenny-mason-angelic-hoodrat_1587051222.jpg)
Kenny Mason Plays By His Own Rules in the Unshakable 'Angelic Hoodrat'
April 16, 2020
In his impeccable debut album, the West Atlanta rapper steps not only out of his comfort zone but the traditional rules of hip-hop.
Author:
Tyler Borland
![Torrentiiial Is the Hawaiian Hip-Hop Artist You Need to Keep on Your Radar](https://s3-us-west-2.amazonaws.com/onestowatch-v2/torrentiiial-ones-to-watch_1586885053.jpg)
Torrentiiial Is the Hawaiian Hip-Hop Artist You Need to Keep on Your Radar
April 14, 2020
Torrentiiial makes putting together high-quality music seem easy.
Author:
Tyler Borland
![Oscar Welsh Captures the Melancholy of These "Weird Times"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/oscar-welsh-weird-times_1586793676.jpg)
Oscar Welsh Captures the Melancholy of These "Weird Times"
April 13, 2020
The sophomore single from the British bedroom pop artist encapsulates the isolation of the COVID-era zeitgeist.
Author:
Tyler Borland
![Zaia Has an Ominous and Funk-Fueled Vision For Atlanta Rap](https://s3-us-west-2.amazonaws.com/onestowatch-v2/zaia-ones-to-watch_1586288966.jpg)
Zaia Has an Ominous and Funk-Fueled Vision For Atlanta Rap
April 7, 2020
Zaia is conveying complex ideas in infectious refrains and melodies.
Author:
Tyler Borland
![heylog Is Quietly Creating Emotive Hyperpop in His Own Corner of the Internet](https://s3-us-west-2.amazonaws.com/onestowatch-v2/heylog-new-artist-listen_1626803859.jpeg)
heylog Is Quietly Creating Emotive Hyperpop in His Own Corner of the Internet
July 20, 2021
While little is known about the anonymous artist and producer, it's likely that this is only the beginning.
Author:
Tyler Borland
![Public Library Commute Makes a Nostalgic Return on His New Single "Moonlight"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/public library_1612544093.jpg)
Public Library Commute Makes a Nostalgic Return on His New Single "Moonlight"
February 5, 2021
Conrad Hsiang, better known under the moniker Public Library Commute, is a multi-talented indie-pop star in the making.
Author:
Tyler Borland
![wolfacejoeyy Is Subverting Expectations With Each New Release](https://s3-us-west-2.amazonaws.com/onestowatch-v2/wolfacejoeyy-new-artist-discovery_1631825892.jpeg)
wolfacejoeyy Is Subverting Expectations With Each New Release
September 16, 2021
wolfacejoeyy refuses to be pigeonholed into a single sound or idea.
Author:
Tyler Borland
![New Zealand's Will Swinton Exceeds Expectations on His Sophomore Single "Cocaine"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/will-swinton-cocaine_1630432124.jpeg)
New Zealand's Will Swinton Exceeds Expectations on His Sophomore Single "Cocaine"
August 31, 2021
Swinton's music is in no way confined to the New Zealand city in which he makes it.
Author:
Tyler Borland
![Torrentiiial Is the Hawaiian Hip-Hop Artist You Need to Keep on Your Radar](https://s3-us-west-2.amazonaws.com/onestowatch-v2/torrentiiial-ones-to-watch_1586885053.jpg)
Torrentiiial Is the Hawaiian Hip-Hop Artist You Need to Keep on Your Radar
April 14, 2020
Torrentiiial makes putting together high-quality music seem easy.
Author:
Tyler Borland
![kmoe's "iced tea" Is a Vibrant Expression of Versatility](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kmoe_1600969362.jpg)
kmoe's "iced tea" Is a Vibrant Expression of Versatility
September 24, 2020
Vancouver-based 16-year-old kmoe refuses to be boxed in.
Author:
Tyler Borland
![Kenny Mason Plays By His Own Rules in the Unshakable 'Angelic Hoodrat'](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kenny-mason-angelic-hoodrat_1587051222.jpg)
Kenny Mason Plays By His Own Rules in the Unshakable 'Angelic Hoodrat'
April 16, 2020
In his impeccable debut album, the West Atlanta rapper steps not only out of his comfort zone but the traditional rules of hip-hop.
Author:
Tyler Borland
!['Niagara' Is Redveil at His Most Unfiltered](https://s3-us-west-2.amazonaws.com/onestowatch-v2/redveil_1598370029.jpg)
'Niagara' Is Redveil at His Most Unfiltered
August 25, 2020
Maryland rapper redveil is outpacing his contemporaries on his album 'Niagara.'
Author:
Tyler Borland
![tg.blk Brings an Old School Flair to "Love Being Used"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/tgblk-love-being-used_1619719977.jpeg)
tg.blk Brings an Old School Flair to "Love Being Used"
April 29, 2021
"This song is my ode to painful queer young love."
Author:
Tyler Borland
![Jelani Aryeh Is Blissfully Sentimental on New Single "Marigold"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/tumblr_0969e2b37f0bb306c25d09a40202d271_03e22556_2048_1616711920.jpeg)
Jelani Aryeh Is Blissfully Sentimental on New Single "Marigold"
March 25, 2021
Jelani Aryeh is a name you should definitely be familiar with.
Author:
Tyler Borland