Meet Juliet Ivy, the Artist Putting A Gen Z Twist On Tradition
Singer-songwriter Juliet Ivy is an artist of multitudes. Known for her cheeky lyrics and playful melodies, the 22-year-old New Yorker has been working towards building and creating music that serves as a brutally honest satire of innocence. By combining pop, indie, hyperpop, and R&B into one seamless sound, the artist's Colombian-Chinese background gives her a unique edge and perspective as she aims to embrace all aspects of herself in her music.
Growing up in the Big Apple, Ivy spent her formative days listening to music with her family, obsessing over American Idol and playing daily games of Sing Star, which sparked a deep love for singing in her heart. However, it wasn't until her college days at Clive Davis that this love grew into a more profound desire and need to create and perform. "It was the first time I was surrounded by music and other artists, and I learned SO much so fast," she shares. "My high school was super STEM-focused, so I never really learned about the industry or what it meant to write a song. I started working with my friends and pushing myself to do sessions for the first time, and I fell in love with songwriting, especially lyrics. Now I feel like I'm a lyricist before anything. It is my favorite thing to do. <3"
Over the last two years, Ivy has been hard at work developing a unique pop sound that stands at the intersection of youthful naïveté and tongue-in-cheek wisdom. By combining adult subject matter with playful lyrics and bouncy melodies, her music presents a caricature of innocence that is edgy and brutally honest. Previously released stand-out tracks like the profoundly introspective "lug" and the mellow, danced-infused "breakfast song" are prime examples of Ivy's sonic spellcraft, both existing as a melting pot of cultural influences that show off her natural ability to put a Gen Z twist on tradition.
Speaking of her inspirations, Ivy shares, "The human experience and the concept of existence <3 Small little details in our daily lives, as well as curiosity and wonder about why we're here, what this means, and what it feels like. My favorite lyrics are super-specific and peculiar snapshots of this silly little thing we call life. I'm always writing down tiny moments I observe on the subway, between my friends and family, and in my own internal dialogue. :)"
Ivy continues to cement herself as an artist to watch with the release of her latest single, "boytoy." The track is a bubbly pop effort that oozes with the last traces of summer with its The Beach Boys-esque harmonies and surfing synths that underscore her playful lyricism. Her sweet and sun-drenched vocals grab listeners' attention on lines like, "You can brush my teeth with your tongue" and " I'll makе sure to look my worst / I know you hate a try hard," weaving in and out of sun-soaked instrumentation that's led by catchy guitar hooks and heart flutter-inducing synths and beats. This ecstatic energy crosses over into the single's wholesome music video, which features Ivy ordering a "boytoy" and spending her blissful summer days dancing by the pool and picnicking with him.
Details of the rising artist's highly anticipated debut EP are still slowly being revealed, but she did share with us that playpen is set to come out November 10. With her similarly effervescent residency at NYC's Heaven Can Wait, where she will continue promoting her recent and upcoming releases, fans can rest assured that Ivy will continue enchanting us with her lively energy and pushing the boundaries of her artistry.
