Rewind: Our 5 Favorite Music Videos of the Last Week
While it’s far too easy to lose ourselves in the deluge of new music releases that grace us every week, one thing that cannot and should not be overlooked is the art of the music video. With the heyday era of MTV long behind us, Rewind sees us taking a look back at a handful of our favorite music videos of the past week.
BENEE - “Green Honda”
We’ve been all about this kiwi wunderkind since she was melting us with cute melodies pre-pandemic. Since then, she’s been experimenting with a more high-energy hyperpop adjacent sound, including this full-throttle breakup song. The visual support has all your staples for a great revenge song: fashionable girl posse in full '90s nostalgia drip, a kitted-out apple green Honda, and a mosaic of high-res and VHS-filtered POV shots.
Rico Loma - “Hey”
Newcomer Rico Loma has a lot of swagger in his lullaby-temped new single "HEY," and it carries over with even more melodic happy poison in his video effort directed by Justin Guo—a dose of joy that starts as a solo walk then coagulates into variable homie party. Filled with bright colors and mixed media flourishes, the song is a perfect companion to such a shiny, summery effort. More dance moves than a Rosemead wedding here.
Yatta Bandz - “Way Out West"
In a video that has feature film quality throughout, director AdamKG casts young Yatta Bandz as a perfectly silhouetted western gunslinger engaged in bank robbery, love chicanery, and melodramatic horse pursuits. In love, we shoot our shot and be damned if we get doubled crossed. Take in this golden epic from the White Horse Ranch.
Baby Rose feat. Smino - "I Won't Tell"
Everything about this collaboration already makes it a must-listen and much-watch, largely thanks to director Audrey Ellis Fox heavily '70s stylized video that sees Baby Rose playing the girl ganngsta, making deals and moves until… Set in limos, fabric stores, and brightly colored convenience stores the story unravels until the song drops into a wonderfully it and contemplative bridge outro. Dive back into the paranoid past above.
Prince of Falls - “Holding Back”
No one suffers from vibes when indulging in Prince of Falls, whose raspy, sweeping lyrics feel like an evening binge gone blurry in his latest single "Holding Back," and the video accompaniment endorses that dark cocoon. Lit with dark hues, purples, back alleys, and city backdrops, this video hits a little harder if you’ve been in love like you had an addiction. Throw in a few hallucinogenic effects and you are set for the night.
