Rich Brian, TiaCorine and 1999 Write the Future "Pump It Up ε=┌(^_^)┘" in Euphoric Banger
88rising's music collective 1999 WRITE THE FUTURE continues to bring the most immaculate vibes to the party with the release of their new single, "Pump It Up ε=┌(^_^)┘." The track is an instant banger with killer, retro-futuristic beats and synths serving as the backdrop for Indonesian rap powerhouse, singer, and producer Rich Brian and current it-girl rapper TiaCorine.
The short yet fierce track opens with infectious '90s hip-hop-inspired beats and warped vocal effects, cueing the DJ and any partygoers to "Move, pump it up." Tia's verse on the track slays from the get-go, delivering sharp lines like, "He did me dirty / But watch how I clean it up" and "Gotta watch how he beat it up / I been cooking / Now watch how I eat it up." Rich Brian's signature, grounded vocals, and flow juxtapose the more hyper-warped aspects of the production, providing a nice contrast to the whimsically digital and nostalgic track.
"Pump It Up ε=┌(^_^)┘" comes on the heels of the highly successful release of 1999 WRITE THE FUTURE's debut album hella (˃̣̣̥╭╮˂̣̣̥) ✧ ♡ ‧º·˚:. Utilizing a steady, pulsating beat and electronic background synths to drive the track forward, "Pump It Up ε=┌(^_^)┘" showcases the innate talent of both rap virtuosos through their impressive breathwork and cadence. An inherent club banger, "Pump It Up ε=┌(^_^)┘" exemplifies 1999 WRITE THE FUTURE's devotion to transcending hip-hop norms.
Released in February, hella (˃̣̣̥╭╮˂̣̣̥) ✧ ♡ ‧º·˚: features A-list, genre-spanning collaborations from the likes of Rich Brian, Warren Hue, Ghostface Killah, Busta Rhymes, Offset, Smino, Cuco, Amaarae, BADBADNOTGOOD, Westside Gunn, Dumbfoundead and more. The 24-track project pulls back the curtain on 1999 WRITE THE FUTURE's anachronistic lore while capturing the sights, sounds, and vibrancy of Northern California culture and beyond through the lens of 88rising head honcho Sean Miyashiro's sense of childhood nostalgia and wonder.
Listen to "Pump It Up ε=┌(^_^)┘" below: