From the Site
![Verzache Relates to a Generation Stuck Indoors in "Life Inside"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/verzache-life-inside_1588004216.png)
Verzache Relates to a Generation Stuck Indoors in "Life Inside"
April 27, 2020
Verzache captures an ongoing collective melancholy with a rare sense of optimism.
Author:
Tyler Borland
![Deante' Hitchcock's "I Got Money Now" Is a Triumphant Ode to the Come Up](https://s3-us-west-2.amazonaws.com/onestowatch-v2/deante-hitchcock-ones-to-watch_1587398564.jpg)
Deante' Hitchcock's "I Got Money Now" Is a Triumphant Ode to the Come Up
April 20, 2020
The JID-assisted track is an infectious ode to perseverance and dedication.
Author:
Tyler Borland
![Kenny Mason Plays By His Own Rules in the Unshakable 'Angelic Hoodrat'](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kenny-mason-angelic-hoodrat_1587051222.jpg)
Kenny Mason Plays By His Own Rules in the Unshakable 'Angelic Hoodrat'
April 16, 2020
In his impeccable debut album, the West Atlanta rapper steps not only out of his comfort zone but the traditional rules of hip-hop.
Author:
Tyler Borland
![Torrentiiial Is the Hawaiian Hip-Hop Artist You Need to Keep on Your Radar](https://s3-us-west-2.amazonaws.com/onestowatch-v2/torrentiiial-ones-to-watch_1586885053.jpg)
Torrentiiial Is the Hawaiian Hip-Hop Artist You Need to Keep on Your Radar
April 14, 2020
Torrentiiial makes putting together high-quality music seem easy.
Author:
Tyler Borland
![Oscar Welsh Captures the Melancholy of These "Weird Times"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/oscar-welsh-weird-times_1586793676.jpg)
Oscar Welsh Captures the Melancholy of These "Weird Times"
April 13, 2020
The sophomore single from the British bedroom pop artist encapsulates the isolation of the COVID-era zeitgeist.
Author:
Tyler Borland
![Zaia Has an Ominous and Funk-Fueled Vision For Atlanta Rap](https://s3-us-west-2.amazonaws.com/onestowatch-v2/zaia-ones-to-watch_1586288966.jpg)
Zaia Has an Ominous and Funk-Fueled Vision For Atlanta Rap
April 7, 2020
Zaia is conveying complex ideas in infectious refrains and melodies.
Author:
Tyler Borland
![Ivytide Builds Momentum With Their New Single "miss u btw"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ivytide-miss-u-btw_1620930557.jpeg)
Ivytide Builds Momentum With Their New Single "miss u btw"
May 13, 2021
Over a stripped-back and skeletal instrumental, ivytide crafts a serene indie pop ballad.
Author:
Tyler Borland
![thomTide's "flowerField" is an Impressive Display of His Haunting Vocal Cadence](https://s3-us-west-2.amazonaws.com/onestowatch-v2/thomtide otw_1612915149.jpg)
thomTide's "flowerField" is an Impressive Display of His Haunting Vocal Cadence
February 9, 2021
San Diego native thomTide has one of the most unique voices in contemporary pop.
Author:
Tyler Borland
![myKeL's Sound Can't Be Pinned Down on "i don't see a thing"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mykel otw_1611956792.jpg)
myKeL's Sound Can't Be Pinned Down on "i don't see a thing"
January 29, 2021
Miami-based artist myKeL pulls influences from a variety of places but applies these influences in a way unique to himself.
Author:
Tyler Borland
![SÅl's "Badside" Is Nostalgic, Introspective, and Infectious](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sol_1601402918.jpg)
SÅl's "Badside" Is Nostalgic, Introspective, and Infectious
September 29, 2020
New York native SÅl has a knack for creating unique and memorable pop music.
Author:
Tyler Borland
![SÅl Continues to Build His Brand on "Villain"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/tumblr_c2726654fad040468250998cd5ddf6af_0f845a61_2048_1605036881.jpg)
SÅl Continues to Build His Brand on "Villain"
November 10, 2020
New York native, producer, songwriter, and singer SÅl captures the attention of listeners through the quality of his music, but turns casual listeners to returning fans through the vision he has for his artistic project.
Author:
Tyler Borland
![Paris Michael Is Headed for Stardom on "GWEN STEFANI"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/tumblr_c4370e7e716d4a5446ca5ba2025f3fc4_7198610e_1280_1610722936.jpg)
Paris Michael Is Headed for Stardom on "GWEN STEFANI"
January 15, 2021
Fresh off the heels of his eccentric PUBLICITY STUNT EP, Chicago native Paris Michael is back with another wild and abrasive single.
Author:
Tyler Borland
![SÅl's Debut Single "Things End as They Begin" Demands Attention](https://s3-us-west-2.amazonaws.com/onestowatch-v2/SOL - otw_1597187861.jpg)
SÅl's Debut Single "Things End as They Begin" Demands Attention
August 11, 2020
"Things End as They Begin" is a beautifully sung electronic pop masterpiece that makes new artist SÅl seem like a seasoned veteran.
Author:
Tyler Borland