Ginger Root's "Loneliness" Is a Timeless Ode to the '80s
The first single from Ginger Root’s upcoming EP Nisemono, “Loneliness” encapsulates the '80s in all of its retro, introspective glory.
"Loneliness" comes paired with a visual set in 1983 that tells the origin story of an unlikely star, complete with camcorder footage and tasteful turtlenecks. Dubbing himself the pioneer of “Aggressive Elevator Soul,” Ginger Root consistently drives audiences through an immersive experience, with every element of his art dripping with intentionality.
Doubling as a part-time multimedia connoisseur, it would only make sense that his work stays consistently multidimensional. From intricate plot lines to eccentric fashion, every detail is a character and every moving part plays a role.
Dropping September 9, Nisemono, which translates to fraud, promises to explore the theme of imposter syndrome. It fits swimmingly in the rest of Ginger Root’s catalog, never shying away from personal reflection. He’s mastered the art of masking rich dialogue within the groove’s haze, remaining airy while maintaining depth.
For a record meant to reflect the '80s, “Loneliness” somehow honors the signature timelessness of Ginger Root’s sound. There’s nothing about it that's been done before, yet it’s nostalgic and familiar. A cocktail of both old and new, “Loneliness,” much like Ginger Root, is difficult to define.
Watch the "Loneliness" video below: