NewJeans Make a Glamorous Comeback With Double Singles "How Sweet" and "Bubble Gum"


Despite the drama swirling NewJeans' management label ADOR and its parent company HYBE Labels, the South Korean girl group continues to shine and grow in their stardom with the release of an explosive pair of singles, "How Sweet" and "Bubble Gum." The long-awaited new material sees the group continue to veer away from dominant K-pop sounds and instead develop a vintage style that fuses twee bashfulness with fast, glitchy, retro-inspired dance music, including an infectious cocktail of electro and Miami bass.

"How Sweet," co-written by New Zealand alt-pop star BENEE, fits right in with the NewJeans' unique brand of house. The track features the group singing in both English and Korean over dazed synth-washes and cranked-up electro drums, and it sounds exceptionally charming. The track's laidback hooks and low-key vocal melodies make it the perfect track for late summer nights spent relaxing against a sunset backdrop or driving along the coast. 

Meanwhile, "Bubble Gum" overflows with gentle guitar and a muted sound palette that echoes the style of featherlight pop that's currently steering Sabrina Carpenter's "Espresso" to global chart success. The sweet track is soundtracked by sweet, bouncy pop, their trademark sing-rapping, and high-pitched vocals that deliver iridescent hooks like "Sweet like bubble gum, so smooth, soft like a hug..." and "Fly me further, let's go far away," in the bilingual chorus.

As reported by The Korea Times, the quintet has poured their hearts and souls into this record. "How Sweet" is more than a collection of songs; it is a testament to their collective dedication and meticulous preparation. The group hopes that their fans, affectionately known as the Bunnies, would appreciate the song's diverse charms.

Watch the "How Sweet" and "Bubble Gum" videos below:


Related Articles

Portola 2025: 5 Ones to Catch at San Francisco's Hottest Electronic Festival

Portola 2025: 5 Ones to Catch at San Francisco's Hottest Electronic Festival

September 17, 2025 The Prodigy, LCD Soundsystem, Ravyn Lenae, and Dom Dolla aren't the only Porotola acts you need to keep your eyes on.
Author: Carter Fife
Ryan Hall Brings Explosive Energy To His Opening Set At The Fonda Theatre

Ryan Hall Brings Explosive Energy To His Opening Set At The Fonda Theatre

September 16, 2025 Hall played back-to-back nights alongside Michael Clifford (of 5 Seconds of Summer) as both the opening act and the guitarist in Clifford’s band at the iconic Los Angeles venue.
Author: India Yeoh
Parcels Tell Us How It Feels to be LOVED [Q&A]

Parcels Tell Us How It Feels to be LOVED [Q&A]

September 15, 2025 This Berlin-via-Aussie band is pushing the bounds of their sonic exploration on their latest record, LOVED.
Author: DJ Connor
pop