Rewind: Our 5 Favorite Music Videos of the Last Week
While it’s far too easy to lose ourselves in the deluge of new music releases that grace us every week, one thing that cannot and should not be overlooked is the art of the music video. With the heyday era of MTV long behind us, Rewind sees us taking a look back at a handful of our favorite music videos of the past week.
grentperez - "Us Without Me"
Firmly in the stan category for all things grentperez, we were excited to see how the visual for such a lovely, delicate indie ballad would be treated, especially with an artist so grounded in deeply human stories. And the results are hard not to love, as the minor serendipity of this video directed by Devon Kuziw has a lost hat bridging a reverse POV experience, making the seemingly banal a poignant study in loss, humanity, and the thin walls between us all.
Fake A Smile - "Prom Dress"
We're always here for the bands, especially the ones rinsed in soapy guitars, soft melodies, and approachable as a pint chorus. We are even more here for it when that retro sound is draped in low-res, Super 8 golden hour montages of the boys of Fake A Smile being a band. Director George Small has made us nostalgic to get the gang back together, even if it never was.
LØREN - "Folks"
Folks, especially the old ones are always begrudging the lack of modern-day rockstar, the classic anti-hero of late twentieth-century youth, half-disheveled throttled fashion icons, half-pedestrian philosophers, pushing and pulling at society's fabric. Well, after watching this multilingual, explosive, museum of destructible curiosities go ablaze in LØREN's "Folks" music video, we can safely be safe the rockstar isn’t dead but newly minted.
Ovrkast. - "TBH!"
In an era of endless attuned drill bravado, give me a throwback tune, an old piano sample and some gritty honest lyrics, something new and fresh that J Dilla could bop to but hip to the new cats, call it crossbody bag rap. What that looks like is a keenly gritty and self-aware video from Ovrkast. by Cedirc Crisologo and Dakota Lin that starts with a stalled-out, beat-up Saturn SUV and a bloodied Ovrkast... you’ll get pulled in, so no need to explain, just watch.
Aiza - "Cocoa Butter"
Self-described as the perfect song to “shake your ass to and party with your day ones,” you’d have to be visually tone deaf to not get a sense of the sexy, Black is beautiful vibes Aiza puts on full display in her music video for "Cocoa Butter." Full of shots, backside shots, and tidy camera work by director Adam Capriolo, the video is a proper pre-party kickoff for the eyes and ears.
