Sally Boy and Kyle Lux Explore the Inherent Irony of a "true american" [Premiere]


Photo: Jacob Zaoutis

The notion of a 'true American' is rife with conflict and contradictions; a nation of divisions and distractions coexisting in ignorant bliss. Sally Boy layers all these metaphoric tensions into his latest video effort, a gauche pool party of excess.

The dystopian, affected take on American summer, directed by Jacob Zaoutis and the artist himself, is set at a generic Spanish colonial mansion, the ones all too common in the wealthy outer suburbs of California. Sally Boy is the chief protagonist, appearing disheveled post-fight in a bathing suit and sweater vest while attending therapy. Said therapist is the song’s featured artist Kyle Lux who delivers a wonderfully ironic chorus and cameo, adding to the song's already impressive surrealism.

Speaking on the video Sally Boy shares, “The video for ‘true american’ is about having maximum fun while also living in a groundhog’s day of your own ignorance and financial turmoil. Similar to the song, which at surface has the light character of a summer song, the video reads as a summer highlight reel while the underlying context reveals a deeper issue.”

While it is impossible to ignore the darker menacing elements, "true american" is till joyful summer vibe to jam at your beach day or pool party, just don’t forget to mix in some irony with your hard seltzers. 

Watch the "true american" video below:


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