Ūla Becomes the Star of the Show in "god complex"


Usually, we are assigned a god complex by our mothers, mostly when unreasonably asking for food off schedule, a step into the adult perspective of ourselves when nurture suddenly turns into nature. For others, specifically the fabulously independent Sydney-based Ūla, it can be assigned by our proxy self, a battle with our alter ego about who rules the roost assembled via Zoom mid-pandemic.

The slight collision of self, the bridging of worlds and personalities is endemic to the rising artist's music in general, a styling grounded in her immensely measurable voice, etched in by her passionately brave approach to writing. Born to a deeply musical family that reveled in both traditional Lithuanian folk music and contemporaneous classics, possibly blessed by the guitar great KISS while in the womb and cutting her teeth busking on busy street corners, Ūla radiates stardom, and with each successive single scratches closer to a sound worthy of her unique upbringing.  

Since her first release "Futon" during the autumn of the pandemic, Ūla’s sound celebrated the act of storytelling and embraced its generation tool, social media. Firming up her audience while experimenting with her sound led to her adventurous topics, aesthetics, and sound selections, but unlike most young artists, her audience was weened on her evocative explorations, lockstep with each sonic boundary being crossed—from folky singer-songwriter on "strawberry cheeks" to electro-pop on "ctrl alt delete.’

With the release of her latest single, "god complex," that progression lands with hints of angsty energy, crediting My Chemical Romance and late '90s punk grunge as direct influences. The psychological battle of the lyrics, ebbing, debating until being pulled into gravitational focus resolve in a drumroll of a chorus that melts any inhibitions to sing-along. While we hope Ūla doesn’t indulge her god complex, we love her wrestling with the creative demons that bring her close to her best artist self, and while we can’t diagnose her best therapy, we can issue her music to you as the best way to surrender to the best of yourself. 

Listen to "god complex" below:

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