Meet bby, the Indie Group Exuding Pure, Infectious Exuberance


Sometimes, your kryptonite isn’t a vice—it’s a person. bby’s newest single “u come near” is a waving white flag, surrendering to the inability of keeping cool in their stare.

Consisting of Benjy, Jessy, Tommy, Deon, and Tom, the band bby is indie’s silent killer right now. Since they broke through one million streams with their debut single “hotline,” they’ve been setting off alarms with their melodic grunge and self-assured storytelling. Hailing from London, they’re not even a year into their inception and are already ticking off boxes many have yet to near.

You can have it all figured out until that one person tips over your equilibrium. In their own words, “u come near” speaks to a numbing kind of crush, sharing, “It’s about those people who make you all awkward and quiet whilst your head gets all kinds of loud.” Their lyrics are intentionally inclusive, as lovers could take many shapes for the eclectic band.

As each single deepens the palette of their alternative sound, there’s growing anticipation for what their first project will sound like, though it’s hard to believe we’re catching them this early. With their very first festival performance being Leeds and their debut single setting Zane Lowe ablaze on his Apple 1 show, it’s evident there’s something special here. Their excitement is felt through their wide-open eyes, and you can’t help but feel drunk with exuberance in their presence, since that’s all they’re exuding. Inviting people to crammed performances in their makeshift studio, bby makes music for all the right reasons, and that is why we cannot help but watch in awe.

Listen to "you come near" below:

Related Articles

Orla Gartland Feels It All on "The Hit," Announces 'Everybody Needs a Hero' Album [Q&A]

Orla Gartland Feels It All on "The Hit," Announces 'Everybody Needs a Hero' Album [Q&A]

July 26, 2024 I think I've become louder, bolder, braver.
Author: DJ Connor
Rex Orange County Announces 'The Alexander Technique' Album With Two New Singles

Rex Orange County Announces 'The Alexander Technique' Album With Two New Singles

July 24, 2024 "I've made a lot of love songs over the years, and I feel as though this is the first time I'm trying to make a project about everything in life. In my mind, it's exactly what I've always wanted to make."
Author: Alessandra Rincon
Ginger Root Releases Pair of Kaleidoscopic Singles "All Night" and "There Was A Time"

Ginger Root Releases Pair of Kaleidoscopic Singles "All Night" and "There Was A Time"

July 22, 2024 Ginger Root is the gift that keeps giving.
Author: Alessandra Rincon