Rewind: Our 5 Favorite Music Videos of Last Week
While it’s far too easy to lose ourselves in the deluge of new music releases that grace us every week, one thing that cannot and should not be overlooked is the art of the music video. With the heyday era of MTV long behind us, Rewind sees us taking a look back at a handful of our favorite music videos of the past week.
ARY - 'My Awe Sustains'
For a music video to hold your attention in black and white requires a level of visual intrigue that most videos of that palate desperately lack, not so in the case of ARY's luxuriously textured "My Awe Sustains." The visual takes a marbled approach, breeching between an effects laden science class and a detailed art history course. If you want to see how to make the most of simplicity and amazing shot direction, then look no further than director Pernille Sandberg and DOP Kristen Paulsen's latest mesmerizing effort.
Spacey Jane - "Hardlight"
We've become real accustom to Spacey Jane sharing dexterously crafted indie leaning pop tunes, but we had to wait a bit to find a video that captured their spirit with equal adroitness. Captured on a lazy bateau mouche through Melbourne, "Hardlight" showcases a live styled performance, dropped with wonderful tight shots of the band that oozes the same personality that is so easily heard in their music. Director Nock Mckk took the simplicity of the location and let the band and the backdrop shine, an easy breezy visual for a song of the same pace.
Art d'Ecco - "Midlife Crisis"
People loved the satiated feeling of nostalgia, lustful for a time they can compress into the best memories; all of that is present in Art d'Ecco's masterfully crafted "Midlife Crisis" but it is bettered by the '80s-layered video that sees the Bowiesque singer crossing from bathtubs, staircases, and the kitchen with stylish grace, replete with backing band via the mirror. Directed and edited by Brandon William Fletcher, who either was a fan of that era or studied it well, this video isn't a lazy homage but a real standalone gem.
Ray Laurél - "MANIC PIXIE DREAM BOY"
How do you introduce the energy that is Ray Laurél, a bright, boisterous individuality that bounces into your ears like zero gravity honey. Well, have said artist direct and edit themselves in this short hometown romp for "MANIC PIXIE DREAM BOY," a video bristling with gleeful neighborhood cameos and diva behavior mid grocery aisle. A must-watch artist and a must-watch video.
payton - "all wrong"
The wonder of your grandparents' basement, unchanged since your parent's birth, what to do with a retro barrage of ‘70s autumn hues, old vinyl records, and vinyl furniture. For one of our favorite pop maestros, payton, he uses this as an elegant contrasting backdrop to his love gone wrong single, "all wrong," recovering with ice cream and long stares into the camera. We feel his loss but we wanna feel that shag carpet on our sad feet even more.