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While it’s far too easy to lose ourselves in the deluge of new music releases that grace us every week, one thing that cannot and should not be overlooked is the art of the music video. With the heyday era of MTV long behind us, Rewind sees us taking a look back at a handful of our favorite music videos of the past week.

Natalie Carr - "Wasted Potential"

Always building a vibe with her easy-on-the-ears approach, we were curious how Natalie Carr would visualize her latest single "Wasted Potential," a song about the half measures we indulge in with our love interests. Co-written by Carr and director Josh Rob Thomas, the pair smartly take a small town backdrop with fire outfit changes and drip in a narrative that leads to some Bonnie & Clyde antics. We didn’t see that coming, but like her music, it snuck up on us here. 

Tommy Newport - "Tongue & Cheek"

We’ve nursed a songwriting crush on Tommy Newport for a spell now, and just when we thought that well might have run dry, the Kansas lad graces us with another melodic gem. Directed by Johnny Nghiem of ye., this desert surrealist vision sees Newport serenading the refuse of an empty, lonely desert, chasing a love interest with his irreverent verses. Lit by the decadent light the desert provides, Newport gives us a proper ocular affair to lose ourselves in.

S. Raekwon - "Talk

Looking for a fun, sweet, and sticky tune to pair with a melting indulgence and tender handholding, then look no further. than S. Raekwon's "Talk," which sees him paired up with Rachel Cabbitt and Natalie Leonard of POND Creative to make a living scrapbook of late '80s coloring book effects as this Brooklyn-based artist perfects a summer itinerary in and around Coney Island. Shamelessly innocent, this is an absolute cool breeze for you to take in.

Moon Boots feat. Cherry Glazer - "Come Back Around"

Ok, we are stuck on a theme now, call it the mid-summer effect for us Northern Hemisphere types but we can’t relinquish the vibes of this Coney Island house dish either. Supported by the effortlessly cool Clementine Creevy of Cherry Glazer, this pulsating, playful song sees director Kenneth Bachor pulling from the cornucopia of visual offerings from a literal theme park, and the result is well, summer bliss and a reason to come back around to that repeat button.

Ray Laurél - "UNCONDITIONAL"

Ok, stick around if you are here for it because we are going to be celebrating Ray Laurél in all the ways for a while now. Paired with his latest immersive single is another simple, directed by Ray and Guy Gooch who also animated the video, the starkness of the concept makes it so compelling. Poignant, aided by post-production film splitting and shot in the median of a busy road, the very busyness of the setting disguises the rawness of the song and the art. We are unconditional stans and you can be by watching here.