Rewind: Our 5 Favorite Music Videos of the Last Week
While it’s far too easy to lose ourselves in the deluge of new music releases that grace us every week, one thing that cannot and should not be overlooked is the art of the music video. With the heyday era of MTV long behind us, Rewind sees us taking a look back at a handful of our favorite music videos of the past week.
Maeta feat. Free Nationals - "Through the Night"
If you need a sultry, sticky hot song to accompany your summer heat wave, and a blistering beachside visualizer to blast as ferociously as that fan trying to keep you cool, then Maeta’s latest Motown-worthy tune will do everything this global heatwave is doing, and then some. With a blur of spotlit black-and-white beachside close-ups and profiles, spiced up by some fireside color vignettes with a handsome love interest, there is little doubt about this song's sex appeal, or what it induces… if you can find the right partner, chase them through the night with this projecting in front of you.
kid apollo feat. dexter in the newsagent - "fantasise"
Okay, per usual with kid apollo, a lot to unpack here, specifically a time-lapsed technique that disguises intrigue. Starting with its simple shot selection and retro home video vibes, the UK Based act's most recent single beguiles the viewer into a passive, building appreciation that abruptly ends when the sound stage lights up and featured support dexter in the newsagent takes the project bike out for a ride. Especially for those hip to the Frank Ocean ode, accelerate above.
muva of Earth - "Your intuition is your friend"
One of the reasons I love the word ineffable is it lets even a prodigious wordsmith accept the humbling reality that much of the human experience can’t be explained, its emotional weight too heavy for even an Atlas of vocabulary to sustain aloft in letters. Watching muva of Earth’s latest effort and attempting to summarize its humanism in words is like plagiarizing a heartbeat, a cardiogram impossible to outpace without its source organ. With the aid of talented collaborators like producer Chukwuka Nwobi, of the company SILENT NOISE and cinematographer Chukwufunaya Issac Okolie, this epic masquerading as a music video is absolutely on this publication's shortlist for video of the year.
Jordan Lindley - "Dust"
Occasionally, the independent lyrically brilliant types land on pop-worthy pacing and choruses that have the ability to level up their career. In "Dust," Jordan Lindley does just that and cements that feeling with a brilliantly executed visualizer replete with clockwork orange styling, homemade ghosts, and a tense shot composition mirroring the song. Click above for all the fun approachability a DIY effort allows for.
Ethan Tasch - "Whattaya Say"
With hints of Americana, banjos, and stiff chords, Ethan Tasch is a songwriter untethered to your typical, prosaic, and algorithmic pop, and his newest release "Whattaya Say" only furthers that credential. In the accompanying video, Tasch layers the sing-along backed choruses of the single with all the vibes a rum-soaked sail-bound crew can muster, making this effort, directed and edited by Tasch himself, a testament to the multi-medium command of storytelling he has begun to master.