From the Site
![Clairo's "Bubble Gum" and "Sis" Showcase the Early Promise of an Anti-Pop Star](https://s3-us-west-2.amazonaws.com/onestowatch-v2/clairo-ones-to-watch-2.jpeg)
Clairo's "Bubble Gum" and "Sis" Showcase the Early Promise of an Anti-Pop Star
February 25, 2019
Taken together, "Bubble Gum" and "Sis" are akin to a timeline of an artist finding their voice, a voice that would come to charm the world over.
Author:
Maxamillion Polo
![Join Millions in Stepping Into the Haunting World of Sub Urban [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sub-urban-interview_1586380558.png)
Join Millions in Stepping Into the Haunting World of Sub Urban [Q&A]
April 8, 2020
"When I made Sub Urban in 2016-2017, I knew I wanted it to be dark, whether emotionally vulnerable and raw or twisted and theatrical."
Author:
Maxamillion Polo
![Serena Isioma Is Crafting a Vibe All Her Own](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Serena-Isioma-ones-to-watch_1585069843.jpg)
Serena Isioma Is Crafting a Vibe All Her Own
March 24, 2020
Isioma is a slow burn that is quickly heating up.
Author:
Jenna Singer
![Meet mazie, the Introverted-Extrovert With "no friends"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mazie-no-friends_1586879277.jpeg)
Meet mazie, the Introverted-Extrovert With "no friends"
April 14, 2020
We cannot help but stan mazie's music, vision, and "potatoes over meat" mentality.
Author:
Jenna Singer
![Coco & Clair Clair Put Their Breezy Charisma on Display in 'Treat Like Gold'](https://s3-us-west-2.amazonaws.com/onestowatch-v2/coco-and-clair-clair-teat-like-gold_1588000028.jpg)
Coco & Clair Clair Put Their Breezy Charisma on Display in 'Treat Like Gold'
April 27, 2020
Coco & Clair Clair make brazen pop rap reminiscent of the bedazzled flip phones and low-rise jeans of the early 2000s.
Author:
Maddy Quach
![Meet The Booyah! Kids, New York's Bedroom Pop Poster Child](https://s3-us-west-2.amazonaws.com/onestowatch-v2/the-booyah-kids-ones-to-watch_1587057043.jpg)
Meet The Booyah! Kids, New York's Bedroom Pop Poster Child
April 16, 2020
The Booyah! Kids are finding a way to stand out within the confines of New York's highly saturated music scene.
Author:
Maddy Quach
![Meet Matt Watson, the YouTube Personality Who's Pretty Damn Good at Pikmin and Music](https://s3-us-west-2.amazonaws.com/onestowatch-v2/matt-watson-supermega-ouch_1599588052.jpg)
Meet Matt Watson, the YouTube Personality Who's Pretty Damn Good at Pikmin and Music
September 8, 2020
With <i>OUCH!</i>, Watson does more than deliver a promising debut EP; He delivers an emotional push-and-pull that extends far beyond the seemingly endless days of quarantine.
Author:
Ruby Scott
![Joji Shares "Gimme Love," an Infectious Taste of His Sophomore Album 'Nectar'](https://s3-us-west-2.amazonaws.com/onestowatch-v2/joji-gimme-love-nectar_1587051009.jpg)
Joji Shares "Gimme Love," an Infectious Taste of His Sophomore Album 'Nectar'
April 16, 2020
"Gimme Love" is simultaneously Joji's most easily accessible and adventurous single to date.
Author:
Maxamillion Polo
![khai dreams' 'Now and Then' Is Idyllic, Intimate Indie Pop at Its Finest](https://s3-us-west-2.amazonaws.com/onestowatch-v2/khai-dreams-ones-to-watch_1570826249.jpg)
khai dreams' 'Now and Then' Is Idyllic, Intimate Indie Pop at Its Finest
October 11, 2019
khai dreams is nearly impossible to dislike.
Author:
Matthew Rudas
![spill tab Is the Gen Z Duo Looking to Leave a Dreamy Mark on Pop](https://s3-us-west-2.amazonaws.com/onestowatch-v2/spill-tab-ones-to-watch_1595430539.jpg)
spill tab Is the Gen Z Duo Looking to Leave a Dreamy Mark on Pop
July 22, 2020
spill tab is leading the march towards a new form of pop where quality precedes classification.
Author:
Maddy Quach
![BENEE Doesn't Want You to Be Afraid of the "Monsta" That Goes Bump in the Night](https://s3-us-west-2.amazonaws.com/onestowatch-v2/BENEE-monsta-ones-to-watch_1572633310.png)
BENEE Doesn't Want You to Be Afraid of the "Monsta" That Goes Bump in the Night
November 1, 2019
"Monsta" is the best belated Halloween gift we could have asked for 🎃
Author:
Bianca Brown