Tycho & rum.gold Connect for "Run Away"
How strongly we feel about songs can often be reduced to the parallel moments and emotions we are wrestling with when we hear them. Some songs just feel as if they were written on the back of our consciousness, seen with our eyes, or spoken from our lips.
In rum.gold’s short, effervescent career he has made this a constant strength, seeming to pull our closest narratives, dip them in poetry and sing them in a voice we've always wished we had. Now, add “Run Away” to that catalogue. Given how often we as a species have been selfish with a lover who is disproportionately invested, I will suggest this song will land with a lot of us, as we sheepishly add it to our playlist adjacent to a time or person who we “never had a plan” with.
Tycho, well known for his endless horizon downtempo, does something both interesting and effective in disguising rum.gold’s voice with some layered auto-tune-like effects that harken back to a “808s & Heartbreak” era of Kanye. Interesting, because rum.gold’s voice needs no such help in its delivery, but effective, because it hints to a layer of guilt that the lyrics deploy, a sense that we can be automated at times, letting things happen despite knowing how it all plays out.
We are human; filled with emotions, but also coded to be mechanical in our inevitable failures within relationships. Production-wise, Tycho nails that tension, without overstepping rum.gold’s strengths. That’s why this collaboration has so much to run toward, hopefully growing rum.gold’s fanbase with the same pace. To learn more about rum.gold’s life and influences, be sure to check him out on our “Top That Track” podcast here. Watch he video for "Run Away."