From the Site
Matt Champion Ushers in a New Era With "Faye" and "Hacker"
November 5, 2024
Matt Champion has no interest in participating in genre.
Lexa Gates Tells a Story Completely Hers in Label Debut 'Elite Vessel'
October 22, 2024
"I am the vessel, and this album represents my journey toward everything I’ve ever dreamed of— it's a surreal feeling.”
Ahead of Debut EP, Samara Cyn Hops on a Horse For “Sinner” Visual
October 14, 2024
“Sinner” is an important reminder that few artists, if any, are poised to be “next up” like Samara Cyn is.
Frozemode Levels Up in Latest Mixtape 'DEMODE 2'
October 10, 2024
'DEMODE 2' is a testament to the trio's eclectic and chameleonic style.
Shelailai's Debut EP “Butterfly Effect” Sets Genre-Fusion into Motion
September 17, 2024
A wordsmith and world builder, her lyrics lean poetic, light and punchy, whatever the tempo.
Doechii Bites Back With "BOOM BAP" Ahead of 'Alligator Bites Never Heal' Mixtape
August 26, 2024
This mixtape is my fight back. I am nobody’s prey; I was born to be the predator.”
Bb Trickz Announces New EP, Closes Out Summer With Karrahbooo-Assisted “PHARRELL” Video
August 20, 2024
Summer might be almost over, but thankfully Bb Trickz season is just around the corner.
Audrey Nuna Delivers an Otherworldy Hit in "Suckin Up"
August 16, 2024
Consistently singular, Nuna can be trusted to pave her own lane of genre-defying pop and rap.
Asha Imuno Ushers in a New Era With “eXCiTING :)” Visual
August 16, 2024
“eXCiTING :)” blends the energy of NY’s sexy drill movement with Imuno’s signature West Coast futurism.
BLK ODYSSY’s '1-800 FANTASY' Takes Listeners to New Worlds
August 13, 2024
BLK ODYSSY has a history of keeping his fans in a blissful chokehold, and '1-800 FANTASY' is no exception.
Mariposa Makes Her Grand Debut With the High-Spirited "Callan"
May 21, 2021
Vicarious, emotive, confident, mysterious, and sensual only begin to explain Mariposa's debut effort.
![Apollo Lofton Is Aiming to Be the J. Cole of Miami [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/apollo-lofton-interview-1675881965.jpeg)
Apollo Lofton Is Aiming to Be the J. Cole of Miami [Q&A]
February 8, 2023
"Where’s the soul? Where’s the lyricism? Where are the storytellers?"
![Jez Dior Wants to Be for Others What Eminem Was for Him [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jez-dior-ones-to-watch_1574375941.jpg)
Jez Dior Wants to Be for Others What Eminem Was for Him [Q&A]
November 21, 2019
"If it is just one person reaching out to me saying I saved their life, that alone is success to me."
Noname Scores a Revolution in the Succinct But Powerful "Song 33"
June 19, 2020
"Song 33" is not a diss track; it is a call to arms.
After Three Years Of Silence, ABRA Unites With Playboi Carti and Boys Noize on "Unlock It"
August 20, 2021
It's difficult to fathom a better reintroduction into music than ABRA's "Unlock It."
Doechii Wastes No Time in the Rapid-fire "Bitch I'm Nice"
July 8, 2022
Doechii has proved once again that the top is where she belongs.
Paris Texas Launch Into the Stratosphere With 'MID AIR'
July 21, 2023
Paris Texas duo is an act you can attempt to emulate but never fully master.
IDK's "Peloton" Is The Perfect Song For Getting Over Your Toxic Ex
June 14, 2021
With three successful singles and a Migos co-sign under his belt, 2021 is certainly shaping up to be IDK's year.
$NOT and A$AP Rocky Collide on "Doja" Cat-Inspired Visual
February 7, 2022
"Doja" is a hard-hitting hit written in praise of one of hip-hop's most celebrated icons.
070 Shake Reinvents Herself in 'Modus Vivendi'
January 18, 2020
"I want it to make a change in the world. The agenda is bigger than just music."