From the Site
![Donna Missal Takes to the Director's Chair for the Haunting "Jupiter" Video](https://s3-us-west-2.amazonaws.com/onestowatch-v2/donna-missal-ones-to-watch-2.jpeg)
Donna Missal Takes to the Director's Chair for the Haunting "Jupiter" Video
February 12, 2019
Donna Missal is living up to her reputation as a rising artist who never ceases to surprise and impress.
Author:
Maxamillion Polo
![Ivory Layne Delivers Powerful Feminist Love Song with "Boy Loves Me" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Ivory-Layne-Ones-To-Watch-Thumbnail.jpg)
Ivory Layne Delivers Powerful Feminist Love Song with "Boy Loves Me" [PREMIERE]
February 12, 2019
Feminine strength and an inspiring vulnerability saturate the lyrics, acknowledging that a woman is no less independent in yearning for love.
Author:
Dana Jacobs
![Yoke Lore - "Fake You" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yoke-lore-live-ones-to-watch_1562627475.gif)
Yoke Lore - "Fake You" [Live + Interview] | All Eyes On
February 11, 2019
All Eyes On the one and only Ones To Watch and Taylor Swift - approved Yoke Lore.
Author:
Maxamillion Polo
![Conan Gray Takes You to "The Other Side" with Sweet Bedroom Melodies](https://s3-us-west-2.amazonaws.com/onestowatch-v2/conan-gray-ones-to-watch.jpg)
Conan Gray Takes You to "The Other Side" with Sweet Bedroom Melodies
February 9, 2019
At only 19 years old, indie pop singer-songwriter Conan Gray has truly taken the Internet by storm.
Author:
Alissa Arunarsirakul
![Electro-pop Savant Blake Rose Wants to Get "Lost" in Post-Breakup Blues](https://s3-us-west-2.amazonaws.com/onestowatch-v2/blake-rose-ones-to-watch-2.jpeg)
Electro-pop Savant Blake Rose Wants to Get "Lost" in Post-Breakup Blues
February 8, 2019
Blake Rose might have just embarked on his musical journey, but he is well on his way to the top.
Author:
Andra Nechita
![Take the Road Less Traveled with Mark Diamond's Synthy "Road"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mark-diamond-ones-to-watch.jpg)
Take the Road Less Traveled with Mark Diamond's Synthy "Road"
February 8, 2019
The 25-year-old has been stockpiling radio-ready tracks for our impatient ears, and "Road" is the newest taste of this secret collection.
Author:
Alissa Arunarsirakul
![SOAK Finds Humor In Heartbreak with Dreamy Single, "Valentine Shmalentine"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/soak-ones-to-watch-3.jpg)
SOAK Finds Humor In Heartbreak with Dreamy Single, "Valentine Shmalentine"
February 8, 2019
"It's a dystopia that I've created in my brain: me on the inside, processed into a pretend location."
Author:
Anna Scholfield
![Damn Son, Where'd You Find These New Kim Petras, SOPHIE, and lil aaron Collabs](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kim-petras-ones-to-watch-2.jpeg)
Damn Son, Where'd You Find These New Kim Petras, SOPHIE, and lil aaron Collabs
February 7, 2019
f there has ever been a pop pairing the world needed as much in 2019 as Kim Petras and SOPHIE, we have yet to hear it.
Author:
Maxamillion Polo
![Anna of the North Reflects on Self-Love in "Leaning On Myself" Video](https://s3-us-west-2.amazonaws.com/onestowatch-v2/anna-of-the-north-ones-to-watch-2.png)
Anna of the North Reflects on Self-Love in "Leaning On Myself" Video
February 7, 2019
"I'm very grateful for where I am today. In the end, you only have yourself, you know, and I guess that's ok."
Author:
Maxamillion Polo
![Alt-Pop Trio TWIN XL Wants to Be "Friends" With You [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/twin-xl-ones-to-watch.jpg)
Alt-Pop Trio TWIN XL Wants to Be "Friends" With You [PREMIERE]
February 7, 2019
"Friends" suggests that we may not be as ostracized as we think we are because most of us are experiencing similar feelings of loneliness.
Author:
Alissa Arunarsirakul
![Meet SNOW WIFE, the "AMERICAN HORROR SHOW" We Can't Turn Away From](https://s3-us-west-2.amazonaws.com/onestowatch-v2/snow-wife-american-horror-show-1692206615.jpg)
Meet SNOW WIFE, the "AMERICAN HORROR SHOW" We Can't Turn Away From
August 16, 2023
SNOW WIFE is all anyone’s talking about, and for good reason.
Author:
Jazmin Kylene
Meet BoyWithUke, the Mysterious DIY Artist Racking Up Streams in the Millions
November 10, 2021
Just who is BoyWithUke?
Author:
Alessandra Rincon
Ethel Cain Reckons With Love, Violence, and Religion in Debut Album 'Preacher's Daughter'
May 13, 2022
Cain's debut is emotionally shuddering, producing a crater-deep impact that commands your attention.
Author:
Alessandra Rincon
![Meet Laufey, the Gen Z Artist Making Us Fall in Love With Jazz All Over Again](https://s3-us-west-2.amazonaws.com/onestowatch-v2/laufey-new-artist-discovery_1634146689.jpeg)
Meet Laufey, the Gen Z Artist Making Us Fall in Love With Jazz All Over Again
October 13, 2021
Laufey's sublime take on jazz is the perfect soundtrack to your crisp, chill fall days.
Author:
Ali Wu
![beabadoobee Eloquently Moves Forward in “the way things go”](https://s3-us-west-2.amazonaws.com/onestowatch-v2/beabaddoobee-the-way-things-go-1689786897.jpg)
beabadoobee Eloquently Moves Forward in “the way things go”
July 19, 2023
"the way things go" is decorated with satin ribbons, prim and proper ballerinas, fresh florals, and all things Sandy Liang.
Author:
Tatum Van Dam
![Alexander 23 Reminds Us We're Not Alone With "IDK You Yet"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alexander-23-idk-you-yet_1586544010.jpeg)
Alexander 23 Reminds Us We're Not Alone With "IDK You Yet"
April 10, 2020
Alexander 23 tackles the complex emotions many of us are dealing with in isolation.
Author:
Rachael Jansky
![mazie's "dumb dumb" Is a Surreal Pop Song Inspired By the Capitol Insurrection](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mazie-dumb-dumb_1625767441.jpeg)
mazie's "dumb dumb" Is a Surreal Pop Song Inspired By the Capitol Insurrection
July 8, 2021
"dumb dumb" is a deceptively idyllic pop diversion that speaks to a much larger, pressing issue.
Author:
Maxamillion Polo
![EMELINE Rediscovers Herself in the Irresistible "cinderella's dead"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/emeline-cinderellas-dead_1648845053.jpeg)
EMELINE Rediscovers Herself in the Irresistible "cinderella's dead"
April 1, 2022
"It's the killing of old patterns and rejoice in the freedom of what life can be."
Author:
Maxamillion Polo
![Underscores Is a Hyperpop Legend in the Making](https://s3-us-west-2.amazonaws.com/onestowatch-v2/underscores-new-artist-discovery_1646930484.jpg)
Underscores Is a Hyperpop Legend in the Making
March 10, 2022
"The ultimate goal is to turn people off, then win them back."
Author:
Alessandra Rincon
![Ashe Reflects on a Messy Divorce in the Magnificent "Moral Of The Story"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ashe-ones-to-watch-2.jpeg)
Ashe Reflects on a Messy Divorce in the Magnificent "Moral Of The Story"
February 14, 2019
"You can think you're in love/ When you're really just in pain."
Author:
Maxamillion Polo