From the Site
![R&B-Pop Artist Shae Jacobs Obsesses Over A Girl He's "Not Supposed To" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/shae-jacobs-ones-to-watch.jpg)
R&B-Pop Artist Shae Jacobs Obsesses Over A Girl He's "Not Supposed To" [PREMIERE]
February 6, 2019
"The director Cole and I wanted to make sure we captured the battle between logic and emotion from the guy's point of view..."
Author:
Alissa Arunarsirakul
![lemin. - "New Friend" [Live + Interview] | Northside Sessions](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lemin-ones-to-watch.gif)
lemin. - "New Friend" [Live + Interview] | Northside Sessions
February 6, 2019
It has been quite some time since we have heard a voice as entrancing as lemin.'s.
Author:
Maxamillion Polo
![Indie-Pop Duo joan Are Set to Support The Aces Tour & Take 2019 by Storm [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/joan-ones-to-watch-3.jpg)
Indie-Pop Duo joan Are Set to Support The Aces Tour & Take 2019 by Storm [NEW ARTIST DISCOVERY]
February 6, 2019
One might hear the name and picture a young blonde country singer, but indie pop duo joan is far more complex.
Author:
Anna Scholfield
![8 Ones To Know If You Stan GRAMMY-Nominated Artist Dua Lipa](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dua-lipa-ones-to-watch.jpg)
8 Ones To Know If You Stan GRAMMY-Nominated Artist Dua Lipa
February 5, 2019
Pop fans unite!
Author:
Alyssa Yung
![FINNEAS Introduces Us to His Unpredictable "New Girl" in Sultry Music Video](https://s3-us-west-2.amazonaws.com/onestowatch-v2/finneas-ones-to-watch-2.jpg)
FINNEAS Introduces Us to His Unpredictable "New Girl" in Sultry Music Video
February 4, 2019
With its bluesy instrumentals and seductive vocals, it's no surprise that "New Girl" has become one of heartthrob FINNEAS' most performed tunes.
Author:
Alissa Arunarsirakul
![lovelytheband Tour Opener, Flora Cash Shares a Stunning Piano Ballad with "They Own This Town"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/flora-cash-ones-to-watch-2.jpg)
lovelytheband Tour Opener, Flora Cash Shares a Stunning Piano Ballad with "They Own This Town"
February 4, 2019
Flora Cash's forthcoming EP will be released on March 22 and they're supporting lovelytheband on 'the finding it hard to smile.'
Author:
Alissa Arunarsirakul
![Mallrat and Basenji's "Nobody's Home" Is a Serenely Sweet Sonic Treat](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mallrat-basenji-ones-to-watch-2.jpg)
Mallrat and Basenji's "Nobody's Home" Is a Serenely Sweet Sonic Treat
February 4, 2019
When it comes to finding the perfect middle-ground between wonderfully produced electronic music and blissful iridescent pop, Aussies may just do it best.
Author:
Maxamillion Polo
![Alec Benjamin Delivers a Moving Rendition of an Eminem Classic With "Stan"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alec-benjamin-ones-to-watch-5.jpg)
Alec Benjamin Delivers a Moving Rendition of an Eminem Classic With "Stan"
February 4, 2019
We officially stan Alec Benjamin.
Author:
Maxamillion Polo
!['The Sun Will Come Up, The Seasons Will Change' but Nina Nesbitt Is the Future of Pop](https://s3-us-west-2.amazonaws.com/onestowatch-v2/nina-nesbitt-ones-to-watch-2.jpeg)
'The Sun Will Come Up, The Seasons Will Change' but Nina Nesbitt Is the Future of Pop
February 1, 2019
Nesbitt's much-anticipated debut is brimming with everything the pop genre has to offer, but at no point does it ever begin to feel trite.
Author:
Maxamillion Polo
![Electro-Pop Powerhouse ALMA Cherishes Life with "When I Die"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alma-ones-to-watch.jpg)
Electro-Pop Powerhouse ALMA Cherishes Life with "When I Die"
February 1, 2019
A Finnish electro-pop powerhouse with distinguishable neon green hair, ALMA is a forward-thinker who's ready to challenge the daunting concept of death.
Author:
Alissa Arunarsirakul
![Pink Roses' EP "=" Is an Emotional Soundtrack to the Lives We Once Lived](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Dave Fontenot copy_1610723445.jpg)
Pink Roses' EP "=" Is an Emotional Soundtrack to the Lives We Once Lived
January 15, 2021
Pink Roses' latest EP "=" is an emotional soundtrack to a life we want to live again.
Author:
DJ Connor
![myKeL's Sound Can't Be Pinned Down on "i don't see a thing"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mykel otw_1611956792.jpg)
myKeL's Sound Can't Be Pinned Down on "i don't see a thing"
January 29, 2021
Miami-based artist myKeL pulls influences from a variety of places but applies these influences in a way unique to himself.
Author:
Tyler Borland
![Yeek Gets Cash Money and Us in Our Feels With "$$$$"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yeek-$$$$-1690763904.jpeg)
Yeek Gets Cash Money and Us in Our Feels With "$$$$"
July 28, 2023
“$$$$” doesn’t stray far from Yeek’s signature ability to marry pop and moody R&B.
Author:
Jazmin Kylene
![Là˜Là˜'s Got Some Thoughts on Love on "Hate U"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/LOLO Ones to Watch smaller_1596824713.jpg)
Là˜Là˜'s Got Some Thoughts on Love on "Hate U"
August 7, 2020
Là˜Là˜ is back with "Hate U." An alt-pop tune injected with heartbreak and a bit of classic 2000s angst.
Author:
Precious Kato
![Vincint Lights Up Top That Track's Celebrating Black Music Series](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Top That Track - otw_1597688605.jpg)
Vincint Lights Up Top That Track's Celebrating Black Music Series
August 17, 2020
This week, rising pop artist Vincint joins Top That Track for a hilarious episode.
Author:
Precious Kato
![TZAR Is "What Ur Looking For" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/tzar_1600457319.jpg)
TZAR Is "What Ur Looking For" [Premiere]
September 18, 2020
For an artist so new, TZAR seems to have a learned understanding of the creative process.
Author:
DJ Connor
![Arlo Parks Peers Into Our Hearts and Diaries in 'My Soft Machine'](https://s3-us-west-2.amazonaws.com/onestowatch-v2/arlo-parks-soft-machine-1685467770.jpeg)
Arlo Parks Peers Into Our Hearts and Diaries in 'My Soft Machine'
May 30, 2023
“I’m giddy, I’m crying, I’m grinning, I’m throwing myself around this apartment, I’m on fire, I’m terrified, I’m feeling everything right now.”
Author:
Jazmin Kylene
![Kacey Musgraves' 'star-crossed' Is More Than a Break-Up Album](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kacey-musgraves-star-crossed_1632432398.jpeg)
Kacey Musgraves' 'star-crossed' Is More Than a Break-Up Album
September 23, 2021
This is an album about heartbreak and loneliness, growth and change.
Author:
Taylor Schutt
Là˜Là˜ is Redefining Bedroom Pop With Her Performance of "Dead Inside" [Premiere]
July 8, 2020
Since releasing her debut single, "Yours," in 2018, Toronto native Là˜Là˜ has been on our radar. "Yours", a catchy pop breakup song, was the perfect vessel for Là˜Là˜ to arrive in. Her style of relatable pop bops have helped her gain the attention of fans all over the world. She released her debut EP, Sweater Collection, in 2019 and is back with new music ahead of her debut album. "Dead Inside" was released last month and speaking on the song, Là˜Là˜ said:"From the title, you'd probably think Dead Inside is a sad song, but it's not. It's about feeling a glimmer of hope at a time where I really didn't think I'd be able to feel anything ever again. Kinda like that first breath of fresh air, when you hadn't even noticed you were holding your breath in the first place. I wrote it about a time in my life where I quite literally felt dead inside. I was putting on a smile and going through the motions of every day life, but I felt empty. Then I met someone who reminded me what it felt like to be 'me'. I don't know how it happened but all of a sudden I woke up - they made me feel alive again. I wrote this song as a thank you to them.Today, we are lucky enough to be premiering a special performance of "Dead Inside." "Normally, my songs are created in writing sessions/collaborations. I wrote this song alone in my bedroom, so I thought it would be fitting to sing it live in my bedroom. Since we couldn't have socially distanced properly in my room at home, I ended up recording it at my friend Justin's (@ThatGoodGraphic's) studio in Toronto. And I even got to bring my bed lol." Check out the performance below and check back for more from Là˜Là˜ in the future.
![SÅl's "Badside" Is Nostalgic, Introspective, and Infectious](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sol_1601402918.jpg)
SÅl's "Badside" Is Nostalgic, Introspective, and Infectious
September 29, 2020
New York native SÅl has a knack for creating unique and memorable pop music.
Author:
Tyler Borland