From the Blog
Mariposa Makes Her Grand Debut With the High-Spirited "Callan"
May 21, 2021
Vicarious, emotive, confident, mysterious, and sensual only begin to explain Mariposa's debut effort.
Elephante Shares Exclusive BTS Photos of "High Water" Music Video Shoot
May 13, 2021
Take an inside look at what went into making Elephante's latest tour de force.
Hongza Delivers a Coming of Age Soundtrack For 'Gen Z'
May 11, 2021
Informed by his British Vietnamese heritage, Hongza deftly gropes with a series of emotional entanglements.
![The Immigrant Experience Is at the Heart of Tà'KE's 'The Art of Letting Go' [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/TOKE-art-of-letting-go_1620400763.jpg)
The Immigrant Experience Is at the Heart of Tà'KE's 'The Art of Letting Go' [Premiere]
May 7, 2021
Tóke's ability to channel and empathize with complex emotional situations makes his music a documentary on an individual scale.
Evann McIntosh Is Making Music Like "Nobody Else"
May 4, 2021
McIntosh provides all the talent and tension required for an artist to puncture through the clutter, staking claim to a sound all their own.
![Gabrielle Current Muses on Love and Loss in the Timeless "If I Fall" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Gabrielle-Current-if-i-fall_1619628394.jpg)
Gabrielle Current Muses on Love and Loss in the Timeless "If I Fall" [Premiere]
April 28, 2021
"With this song, I wanted to capture how loss gave me a new understanding of myself."
![Yuki Dreams Again's "Pretty Face" Is a Mantra For Post-Pandemic Dating [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yuki-dreams-again-pretty-face_1618935415.jpg)
Yuki Dreams Again's "Pretty Face" Is a Mantra For Post-Pandemic Dating [Premiere]
April 20, 2021
In his latest single, Yuki Dreams Again proclaims there's more to life than a "Pretty Face."
![Ash Leone's Latest Visual Has Us "Hungry" For More [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ash-leone-hungry_1618599680.jpeg)
Ash Leone's Latest Visual Has Us "Hungry" For More [Premiere]
April 16, 2021
"Hungry" is an ever-so-satisfying R&B jaunt, one that leaves you craving for more.
Ari Chi's "Next Fall" Is a Poignant Reminder That You Are Loved
April 2, 2021
"'Next Fall' is a reminder for people (especially women) to take their time, live their life day by day with their heads held high."
![Haiva Ru's "Oh, But Lover" Is a Poetic Letter About Loss [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ALLIEFINALS-38_1616773780.jpg)
Haiva Ru's "Oh, But Lover" Is a Poetic Letter About Loss [Premiere]
March 26, 2021
Newcomer Haiva Ru has directed a beautiful homage to her halcyon coping tools: her best friends, a shared house she loved, and the backdrop of her town in the video for "Oh, But Lover"
![KIM! Is the 14-Year-Old Indonesian Rising Star You Need on Your Radar [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kim-care-4-u_1622482787.jpg)
KIM! Is the 14-Year-Old Indonesian Rising Star You Need on Your Radar [Premiere + Q&A]
May 31, 2021
And we have the first look at her new music video for "Care 4 U."
Ryan Mack Reminds Us It's Okay to Be "Only Human"
February 15, 2022
"Everybody can fall down and everyone can make mistakes but we will get back up."
![You Said Strange Unveil "(Song For A) Wasted Land" Video Ahead of SXSW Performances [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/you-said-strange-interview-1676393449.JPG)
You Said Strange Unveil "(Song For A) Wasted Land" Video Ahead of SXSW Performances [Q&A]
February 13, 2023
The French indie rock band is shaping up for their biggest year yet.
Alicia Creti Delivers Showstopping Debut Single "Congratulations"
February 18, 2022
We know little of Alicia yet beyond her ability to stop us dead in our tracks.
Slide's New Video Has Us "Waiting" For Better Days
June 10, 2020
Slide's video for their latest single, "Waiting", was shot at a time when its beautiful visuals, representing the desert environments east of LA, represent a contrasting narrative of both love and fear, life and death, and the inner monologue common to us all.
Meet Flores, the Indigenous Artist Making Us Reevaluate Love
December 9, 2021
"We are deliberately left out of the scope of history, justice, or the education system. It's time for change."
![Suzanne Sheer Is Here For Her Girlies in "Girls on the Internet" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/suzanne-sheer-girls-on-the-internet_1652389168.png)
Suzanne Sheer Is Here For Her Girlies in "Girls on the Internet" [Q&A]
May 12, 2022
"Girls on the Internet" sees Sheer penning both a love letter and accepting her envy.
Yumi Nu Kicks Off a New Beginning With the Irresistible 'Hajime'
May 20, 2022
<i>Hajime</i> feels like a creative rebirth for the model and artist.
RIIKI's "Share Your Luv" is Exactly What We Need Right Now
June 12, 2020
RIIKI's latest single, "Share Your Luv," expresses a sentiment that is much in demand. And while the lyrics may have been meant more specifically, I think the buoyancy of the song, that baseline especially, serves this time succinctly.
![ASTN Wants You to Know 'You're Almost There' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/astn-youre-almost-there-interview_1648228206.jpeg)
ASTN Wants You to Know 'You're Almost There' [Q&A]
March 25, 2022
"No matter how sideways your love life may seem, it's important to know that there's someone out there for you."
@onestowatch
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6d
If you haven’t noticed yet, we simply can’t get enough of @d4vddd. His latest single, “WORTHLESS,” is no exception… twitter.com/i/web/status/1…
@onestowatch
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1w
. @IndigoDeSouza gives a peek into her forthcoming LP, All of This Will End, in her latest single “Smog.” The pande… twitter.com/i/web/status/1…
@onestowatch
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2w
The Dare’s latest single “Good Time,” is the definition of “we’re here for a good time, not a long time.” The track… twitter.com/i/web/status/1…