From the Site
![Sedona Paves Their Own Vulnerable Pop Rock Lane on "Soft Machine"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Sedona - otw_1592335852.jpg)
Sedona Paves Their Own Vulnerable Pop Rock Lane on "Soft Machine"
June 16, 2020
The Brooklyn-based band, Sedona, is able to captivate listeners on every track through grand production that pushes indie-pop in a more nostalgic rock direction.
Author:
Tyler Borland
![4EVR MICHAEL Uniquely Bridges Pop and Trap on His Debut, "NORTHFACE"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/4evr michael - otw_1590519327.jpg)
4EVR MICHAEL Uniquely Bridges Pop and Trap on His Debut, "NORTHFACE"
May 26, 2020
On "NORTHFACE," 4EVR MICHAEL pushes boundaries and builds upon his foundation by incorporating pop elements in new and exciting ways.
Author:
Tyler Borland
![50Landing Creates His Own Futuristic Pop Lane on "please don't wait"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/50landing - otw_1589924060.jpg)
50Landing Creates His Own Futuristic Pop Lane on "please don't wait"
May 19, 2020
"50Landing effortlessly incorporates traditional pop styles with the production and song structure of the future."
Author:
Tyler Borland
Mishaal Establishes Himself as an Enviable Gen Z Voice in the Powfu-Assisted "Friends"
May 12, 2020
With just his first major label release, Mishaal is already pushing limits and establishing himself as an act you need to keep your eyes on.
Author:
Tyler Borland
![Deante' Hitchcock on Atlanta Rap, the Dreamville Sessions, and His Debut Album 'BETTER'](https://s3-us-west-2.amazonaws.com/onestowatch-v2/deante-hitchcock-better_1588882044.jpg)
Deante' Hitchcock on Atlanta Rap, the Dreamville Sessions, and His Debut Album 'BETTER'
May 7, 2020
We sit down (via email) with the Atlanta upstart ahead of his highly-anticipated major label debut album.
Author:
Tyler Borland
![Ordinary Child Pushes Pop Boundaries With Introspective and Emotive Songwriting](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ordinary-child-someday-ones-to-watch_1588783805.jpeg)
Ordinary Child Pushes Pop Boundaries With Introspective and Emotive Songwriting
May 6, 2020
Ordinary Child reinvents his past ideas to make "Someday" his strongest single to date.
Author:
Tyler Borland
![Yellow Days Makes a Nostalgic Return With "Treat You Right"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yellow-days-treat-you-right_1588604550.jpg)
Yellow Days Makes a Nostalgic Return With "Treat You Right"
May 4, 2020
Yellow Days' return is scored by infectious soul and jazz undertones.
Author:
Tyler Borland
![min.a Creates a Futuristic Atmosphere in "Tape It Back Together"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/min.a-tape-it-back-together_1588351901.jpg)
min.a Creates a Futuristic Atmosphere in "Tape It Back Together"
May 1, 2020
min.a is an artist unafraid to constantly reinvent herself.
Author:
Tyler Borland
![24kGoldn and Kaash Paige Connect For the Compelling Ballad "Unbelievable"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/24kgoldn-kaash-paige-unbelievable_1588279338.jpg)
24kGoldn and Kaash Paige Connect For the Compelling Ballad "Unbelievable"
April 30, 2020
The chemistry between these two superstars in the making is undeniable.
Author:
Tyler Borland
![whiterosemoxie's Diverse Debut 'white ceilings' Cements Him as a Prominent New Voice](https://s3-us-west-2.amazonaws.com/onestowatch-v2/whiterosemoxie-white-ceilings_1588186233.jpg)
whiterosemoxie's Diverse Debut 'white ceilings' Cements Him as a Prominent New Voice
April 29, 2020
whiterosemoxie jumps between genres without ever expensing or sacrificing quality.
Author:
Tyler Borland
Lovsky Returns With the Haunting "Masks"
April 19, 2021
"Masks" stands as one of Lovsky's most poetic singles to date.
Author:
Tyler Borland
![conner's "good for nothing" Is an Alternative-Fueled Love Letter](https://s3-us-west-2.amazonaws.com/onestowatch-v2/conner-good-for-nothing_1622735290.jpeg)
conner's "good for nothing" Is an Alternative-Fueled Love Letter
June 3, 2021
conner epitomizes what made the '90s alternative scene so exciting.
Author:
Tyler Borland
![conner's "theme song" Proves He's a Modern Rockstar](https://s3-us-west-2.amazonaws.com/onestowatch-v2/conner_1608232691.jpg)
conner's "theme song" Proves He's a Modern Rockstar
December 17, 2020
The Maryland born, LA-based artist and multi-instrumentalist conner has been making waves with his recent single "theme song."
Author:
Tyler Borland
![Lovsky's "Stay" Is Poetic, Emotive, and Vocally Stunning](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lovsky_1605820989.jpg)
Lovsky's "Stay" Is Poetic, Emotive, and Vocally Stunning
November 19, 2020
San Francisco native and singer-songwriter Lovsky may be new to the pop scene, but she has quickly proven that she has a long career ahead of her.
Author:
Tyler Borland
![Kevin George Teams Up With Johan Lenox For the Spirited "All in My Head"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kevin-george-johan-lenox-all-in-my-head_1626447232.jpeg)
Kevin George Teams Up With Johan Lenox For the Spirited "All in My Head"
July 16, 2021
"All in My Head" moves forward with inimitable, effortless pacing.
Author:
Tyler Borland
![myKeL's "DCMBR"is Emotive, Innovative, and Unrestricted by Genre](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mykel_1609168665.jpg)
myKeL's "DCMBR"is Emotive, Innovative, and Unrestricted by Genre
December 28, 2020
myKEL's latest track "DCMBR" is a climactic building track that transitions from a stripped back guitar driven ballad to a pulsing electronic instrumental.
Author:
Tyler Borland
![abrahamblue Is Nostalgic and Vocally Breathtaking on His Debut EP](https://s3-us-west-2.amazonaws.com/onestowatch-v2/abrahamblue_1604354729.jpg)
abrahamblue Is Nostalgic and Vocally Breathtaking on His Debut EP
November 2, 2020
Pop and R&B newcomer abrahamblue is clearly doing what he was born to do.
Author:
Tyler Borland
![Adam Pastel Returns on the Dreamlike "WISH FOR"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/adam-pastel-wish-for_1619629043.jpeg)
Adam Pastel Returns on the Dreamlike "WISH FOR"
April 28, 2021
"WISH FOR" is a song made for white boy summer.
Author:
Tyler Borland
![conner Continues to Impress on His New Single "rock bottom"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/tumblr_e0517c46cb7d5214c705a054e4cc65bf_4094aaf5_2048_1616187143.jpeg)
conner Continues to Impress on His New Single "rock bottom"
March 19, 2021
conner has been leading the charge of artists taking alternative punk sounds and reframing them for a new audience.
Author:
Tyler Borland
![Benjy Ali Returns with His New Single "MISTAKES"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/tumblr_f7d38c8f7c9e52a4dd1347092853051c_a8d31c53_2048_1615565896.jpeg)
Benjy Ali Returns with His New Single "MISTAKES"
March 12, 2021
Benjy Ali is back with his sophomore release titled "MISTAKES."
Author:
Tyler Borland