From the Site
![Sedona Paves Their Own Vulnerable Pop Rock Lane on "Soft Machine"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Sedona - otw_1592335852.jpg)
Sedona Paves Their Own Vulnerable Pop Rock Lane on "Soft Machine"
June 16, 2020
The Brooklyn-based band, Sedona, is able to captivate listeners on every track through grand production that pushes indie-pop in a more nostalgic rock direction.
Author:
Tyler Borland
![4EVR MICHAEL Uniquely Bridges Pop and Trap on His Debut, "NORTHFACE"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/4evr michael - otw_1590519327.jpg)
4EVR MICHAEL Uniquely Bridges Pop and Trap on His Debut, "NORTHFACE"
May 26, 2020
On "NORTHFACE," 4EVR MICHAEL pushes boundaries and builds upon his foundation by incorporating pop elements in new and exciting ways.
Author:
Tyler Borland
![50Landing Creates His Own Futuristic Pop Lane on "please don't wait"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/50landing - otw_1589924060.jpg)
50Landing Creates His Own Futuristic Pop Lane on "please don't wait"
May 19, 2020
"50Landing effortlessly incorporates traditional pop styles with the production and song structure of the future."
Author:
Tyler Borland
Mishaal Establishes Himself as an Enviable Gen Z Voice in the Powfu-Assisted "Friends"
May 12, 2020
With just his first major label release, Mishaal is already pushing limits and establishing himself as an act you need to keep your eyes on.
Author:
Tyler Borland
![Deante' Hitchcock on Atlanta Rap, the Dreamville Sessions, and His Debut Album 'BETTER'](https://s3-us-west-2.amazonaws.com/onestowatch-v2/deante-hitchcock-better_1588882044.jpg)
Deante' Hitchcock on Atlanta Rap, the Dreamville Sessions, and His Debut Album 'BETTER'
May 7, 2020
We sit down (via email) with the Atlanta upstart ahead of his highly-anticipated major label debut album.
Author:
Tyler Borland
![Ordinary Child Pushes Pop Boundaries With Introspective and Emotive Songwriting](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ordinary-child-someday-ones-to-watch_1588783805.jpeg)
Ordinary Child Pushes Pop Boundaries With Introspective and Emotive Songwriting
May 6, 2020
Ordinary Child reinvents his past ideas to make "Someday" his strongest single to date.
Author:
Tyler Borland
![Yellow Days Makes a Nostalgic Return With "Treat You Right"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yellow-days-treat-you-right_1588604550.jpg)
Yellow Days Makes a Nostalgic Return With "Treat You Right"
May 4, 2020
Yellow Days' return is scored by infectious soul and jazz undertones.
Author:
Tyler Borland
![min.a Creates a Futuristic Atmosphere in "Tape It Back Together"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/min.a-tape-it-back-together_1588351901.jpg)
min.a Creates a Futuristic Atmosphere in "Tape It Back Together"
May 1, 2020
min.a is an artist unafraid to constantly reinvent herself.
Author:
Tyler Borland
![24kGoldn and Kaash Paige Connect For the Compelling Ballad "Unbelievable"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/24kgoldn-kaash-paige-unbelievable_1588279338.jpg)
24kGoldn and Kaash Paige Connect For the Compelling Ballad "Unbelievable"
April 30, 2020
The chemistry between these two superstars in the making is undeniable.
Author:
Tyler Borland
![whiterosemoxie's Diverse Debut 'white ceilings' Cements Him as a Prominent New Voice](https://s3-us-west-2.amazonaws.com/onestowatch-v2/whiterosemoxie-white-ceilings_1588186233.jpg)
whiterosemoxie's Diverse Debut 'white ceilings' Cements Him as a Prominent New Voice
April 29, 2020
whiterosemoxie jumps between genres without ever expensing or sacrificing quality.
Author:
Tyler Borland
![Ivytide Builds Momentum With Their New Single "miss u btw"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ivytide-miss-u-btw_1620930557.jpeg)
Ivytide Builds Momentum With Their New Single "miss u btw"
May 13, 2021
Over a stripped-back and skeletal instrumental, ivytide crafts a serene indie pop ballad.
Author:
Tyler Borland
![thomTide's "flowerField" is an Impressive Display of His Haunting Vocal Cadence](https://s3-us-west-2.amazonaws.com/onestowatch-v2/thomtide otw_1612915149.jpg)
thomTide's "flowerField" is an Impressive Display of His Haunting Vocal Cadence
February 9, 2021
San Diego native thomTide has one of the most unique voices in contemporary pop.
Author:
Tyler Borland
![myKeL's Sound Can't Be Pinned Down on "i don't see a thing"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mykel otw_1611956792.jpg)
myKeL's Sound Can't Be Pinned Down on "i don't see a thing"
January 29, 2021
Miami-based artist myKeL pulls influences from a variety of places but applies these influences in a way unique to himself.
Author:
Tyler Borland
![SÅl's "Badside" Is Nostalgic, Introspective, and Infectious](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sol_1601402918.jpg)
SÅl's "Badside" Is Nostalgic, Introspective, and Infectious
September 29, 2020
New York native SÅl has a knack for creating unique and memorable pop music.
Author:
Tyler Borland
![SÅl Continues to Build His Brand on "Villain"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/tumblr_c2726654fad040468250998cd5ddf6af_0f845a61_2048_1605036881.jpg)
SÅl Continues to Build His Brand on "Villain"
November 10, 2020
New York native, producer, songwriter, and singer SÅl captures the attention of listeners through the quality of his music, but turns casual listeners to returning fans through the vision he has for his artistic project.
Author:
Tyler Borland
![Paris Michael Is Headed for Stardom on "GWEN STEFANI"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/tumblr_c4370e7e716d4a5446ca5ba2025f3fc4_7198610e_1280_1610722936.jpg)
Paris Michael Is Headed for Stardom on "GWEN STEFANI"
January 15, 2021
Fresh off the heels of his eccentric PUBLICITY STUNT EP, Chicago native Paris Michael is back with another wild and abrasive single.
Author:
Tyler Borland
![SÅl's Debut Single "Things End as They Begin" Demands Attention](https://s3-us-west-2.amazonaws.com/onestowatch-v2/SOL - otw_1597187861.jpg)
SÅl's Debut Single "Things End as They Begin" Demands Attention
August 11, 2020
"Things End as They Begin" is a beautifully sung electronic pop masterpiece that makes new artist SÅl seem like a seasoned veteran.
Author:
Tyler Borland