From the Site
![Verzache Relates to a Generation Stuck Indoors in "Life Inside"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/verzache-life-inside_1588004216.png)
Verzache Relates to a Generation Stuck Indoors in "Life Inside"
April 27, 2020
Verzache captures an ongoing collective melancholy with a rare sense of optimism.
Author:
Tyler Borland
![Deante' Hitchcock's "I Got Money Now" Is a Triumphant Ode to the Come Up](https://s3-us-west-2.amazonaws.com/onestowatch-v2/deante-hitchcock-ones-to-watch_1587398564.jpg)
Deante' Hitchcock's "I Got Money Now" Is a Triumphant Ode to the Come Up
April 20, 2020
The JID-assisted track is an infectious ode to perseverance and dedication.
Author:
Tyler Borland
![Kenny Mason Plays By His Own Rules in the Unshakable 'Angelic Hoodrat'](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kenny-mason-angelic-hoodrat_1587051222.jpg)
Kenny Mason Plays By His Own Rules in the Unshakable 'Angelic Hoodrat'
April 16, 2020
In his impeccable debut album, the West Atlanta rapper steps not only out of his comfort zone but the traditional rules of hip-hop.
Author:
Tyler Borland
![Torrentiiial Is the Hawaiian Hip-Hop Artist You Need to Keep on Your Radar](https://s3-us-west-2.amazonaws.com/onestowatch-v2/torrentiiial-ones-to-watch_1586885053.jpg)
Torrentiiial Is the Hawaiian Hip-Hop Artist You Need to Keep on Your Radar
April 14, 2020
Torrentiiial makes putting together high-quality music seem easy.
Author:
Tyler Borland
![Oscar Welsh Captures the Melancholy of These "Weird Times"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/oscar-welsh-weird-times_1586793676.jpg)
Oscar Welsh Captures the Melancholy of These "Weird Times"
April 13, 2020
The sophomore single from the British bedroom pop artist encapsulates the isolation of the COVID-era zeitgeist.
Author:
Tyler Borland
![Zaia Has an Ominous and Funk-Fueled Vision For Atlanta Rap](https://s3-us-west-2.amazonaws.com/onestowatch-v2/zaia-ones-to-watch_1586288966.jpg)
Zaia Has an Ominous and Funk-Fueled Vision For Atlanta Rap
April 7, 2020
Zaia is conveying complex ideas in infectious refrains and melodies.
Author:
Tyler Borland
![Rook Monroe Paints a Sunrise With "Pink and Purple"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/rookym_1601402969.jpg)
Rook Monroe Paints a Sunrise With "Pink and Purple"
September 29, 2020
Rook Monroe's "Pink and Purple" takes you on a lyrical exploration of self expression.
Author:
Tyler Borland
![Shane Garcia's "Corner Store Runs" Gives Vintage Styles New Context](https://s3-us-west-2.amazonaws.com/onestowatch-v2/shane garcia otw_1611262224.jpg)
Shane Garcia's "Corner Store Runs" Gives Vintage Styles New Context
January 21, 2021
Shane Garcia's latest single "Corner Store Run" is a poetic depiction of her social anxiety and a stunning display of her vocal ability.
Author:
Tyler Borland
![Benjy Ali Boasts Soulful Vocals on the Reassuring "ALRIGHT"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/benjy otw_1611956689.jpg)
Benjy Ali Boasts Soulful Vocals on the Reassuring "ALRIGHT"
January 29, 2021
Singer, songwriter, and, producer Benjy Ali demands attention with his soulful delivery and introspective songwriting.
Author:
Tyler Borland
![Khi Infinite Proves He's Here to Stay on "SOMETIMES"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/khi otw_1612566434.jpg)
Khi Infinite Proves He's Here to Stay on "SOMETIMES"
February 5, 2021
Khi Infinite is back to flexing his versatility and solidifying himself as an artist with a strong creative vision on his newest track "SOMETIMES."
Author:
Tyler Borland
![young friend and Anna Sofia Kickstart Summer With "SUGARCOATED"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/young-friend-anna-sofia-sugarcoated_1621554131.jpeg)
young friend and Anna Sofia Kickstart Summer With "SUGARCOATED"
May 20, 2021
young friend and Anna Sofia are a match made in heaven.
Author:
Tyler Borland
![Kabwasa Announces His Debut Album with the Retro "You Gon See"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kabwasa - otw_1596495380.jpg)
Kabwasa Announces His Debut Album with the Retro "You Gon See"
August 3, 2020
Vintage aesthetics paired with cutting edge flows and ideas, Kabwasa makes a statement with his single "You Gon See."
Author:
Tyler Borland
![The Image Ends the Year Strong With the Gospel-Inspired Single "Every Woman"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/tumblr_82f25b6d1f1215f76fd5efde49d112d5_cbd66a8d_2048_1607703184.jpg)
The Image Ends the Year Strong With the Gospel-Inspired Single "Every Woman"
December 11, 2020
The Image is an enigmatic Hip-Hop duo best known for their forward-thinking production, wild vocal delivery, and signature masked personas.
Author:
Tyler Borland
!["bored&blind" is an Artistic Evolution for Pop Protege ella jane](https://s3-us-west-2.amazonaws.com/onestowatch-v2/tumblr_58319ed12121fd6b788376ea0800c5e4_0a5f51f4_1280_1614993285.jpeg)
"bored&blind" is an Artistic Evolution for Pop Protege ella jane
March 5, 2021
ella jane has been garnering massive attention and it's no secret why.
Author:
Tyler Borland
![Buppy. Rejects the Blueprint on the Ominous "TELL ME YOU'RE SORRY"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/buppy-tell-me-youre-sorry_1619627421.jpeg)
Buppy. Rejects the Blueprint on the Ominous "TELL ME YOU'RE SORRY"
April 28, 2021
Ominous, dejected, and introspective, "TELL ME YOU'RE SORRY" recounts a toxic relationship in undeniably raw fashion.
Author:
Tyler Borland
![Paris Michael Is Headed for Stardom on "GWEN STEFANI"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/tumblr_c4370e7e716d4a5446ca5ba2025f3fc4_7198610e_1280_1610722936.jpg)
Paris Michael Is Headed for Stardom on "GWEN STEFANI"
January 15, 2021
Fresh off the heels of his eccentric PUBLICITY STUNT EP, Chicago native Paris Michael is back with another wild and abrasive single.
Author:
Tyler Borland