From the Site
![Verzache Relates to a Generation Stuck Indoors in "Life Inside"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/verzache-life-inside_1588004216.png)
Verzache Relates to a Generation Stuck Indoors in "Life Inside"
April 27, 2020
Verzache captures an ongoing collective melancholy with a rare sense of optimism.
Author:
Tyler Borland
![Deante' Hitchcock's "I Got Money Now" Is a Triumphant Ode to the Come Up](https://s3-us-west-2.amazonaws.com/onestowatch-v2/deante-hitchcock-ones-to-watch_1587398564.jpg)
Deante' Hitchcock's "I Got Money Now" Is a Triumphant Ode to the Come Up
April 20, 2020
The JID-assisted track is an infectious ode to perseverance and dedication.
Author:
Tyler Borland
![Kenny Mason Plays By His Own Rules in the Unshakable 'Angelic Hoodrat'](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kenny-mason-angelic-hoodrat_1587051222.jpg)
Kenny Mason Plays By His Own Rules in the Unshakable 'Angelic Hoodrat'
April 16, 2020
In his impeccable debut album, the West Atlanta rapper steps not only out of his comfort zone but the traditional rules of hip-hop.
Author:
Tyler Borland
![Torrentiiial Is the Hawaiian Hip-Hop Artist You Need to Keep on Your Radar](https://s3-us-west-2.amazonaws.com/onestowatch-v2/torrentiiial-ones-to-watch_1586885053.jpg)
Torrentiiial Is the Hawaiian Hip-Hop Artist You Need to Keep on Your Radar
April 14, 2020
Torrentiiial makes putting together high-quality music seem easy.
Author:
Tyler Borland
![Oscar Welsh Captures the Melancholy of These "Weird Times"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/oscar-welsh-weird-times_1586793676.jpg)
Oscar Welsh Captures the Melancholy of These "Weird Times"
April 13, 2020
The sophomore single from the British bedroom pop artist encapsulates the isolation of the COVID-era zeitgeist.
Author:
Tyler Borland
![Zaia Has an Ominous and Funk-Fueled Vision For Atlanta Rap](https://s3-us-west-2.amazonaws.com/onestowatch-v2/zaia-ones-to-watch_1586288966.jpg)
Zaia Has an Ominous and Funk-Fueled Vision For Atlanta Rap
April 7, 2020
Zaia is conveying complex ideas in infectious refrains and melodies.
Author:
Tyler Borland
![BIGBABYGUCCI on Staying Independent, His Upcoming EP, and More [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/tumblr_5149e35913960b2579451ccdbd6e7d75_8773b093_2048_1614383147.jpg)
BIGBABYGUCCI on Staying Independent, His Upcoming EP, and More [Q&A]
February 26, 2021
We got the chance to connect with BIGBABYGUCCI via email and learn more about his project, dream collaborations, his major influences, and more.
Author:
Tyler Borland
![aldn's Unconventional Approach Makes "i'm alright" His Best Single Yet](https://s3-us-west-2.amazonaws.com/onestowatch-v2/aldn-im-alright_1621552893.jpeg)
aldn's Unconventional Approach Makes "i'm alright" His Best Single Yet
May 20, 2021
"i'm alright" is dark, ominous, and perfectly emotive.
Author:
Tyler Borland
![Elroy Disregards Boundaries on His Highly Catchy Single "PARASITE"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/tumblr_4f8762d3cdf7a5e895ce689a1be75459_1d745e33_2048_1607390960.jpg)
Elroy Disregards Boundaries on His Highly Catchy Single "PARASITE"
December 8, 2020
Pennsylvania native Elroy embodies the sounds and ideas of Hyperpop but does it on his own terms.
Author:
Tyler Borland
![whiterosemoxie's Diverse Debut 'white ceilings' Cements Him as a Prominent New Voice](https://s3-us-west-2.amazonaws.com/onestowatch-v2/whiterosemoxie-white-ceilings_1588186233.jpg)
whiterosemoxie's Diverse Debut 'white ceilings' Cements Him as a Prominent New Voice
April 29, 2020
whiterosemoxie jumps between genres without ever expensing or sacrificing quality.
Author:
Tyler Borland
![kmoe's Risk-Taking Pays Off on New Single "gloves"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kmoe-gloves_1619720690.jpeg)
kmoe's Risk-Taking Pays Off on New Single "gloves"
April 29, 2021
kmoe has been on a hot streak and there's no sign of him slowing down.
Author:
Tyler Borland
![Renao Makes a Momentous Introduction With His Debut Single "Nobody"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/renao-nobody-ones-to-watch_1642016632.jpeg)
Renao Makes a Momentous Introduction With His Debut Single "Nobody"
January 12, 2022
Renao's music is in no way confined to the London bedroom in which he makes it.
Author:
Tyler Borland
![Meet the Spotify Fresh Finds Inaugural Class: Julia Wolf, Wallice, Unusual Demont, and EKKSTACY](https://s3-us-west-2.amazonaws.com/onestowatch-v2/spotify-fresh-finds-wallice-unusual-demont-julia-wolf-ekkstacy_1624464366.jpg)
Meet the Spotify Fresh Finds Inaugural Class: Julia Wolf, Wallice, Unusual Demont, and EKKSTACY
June 23, 2021
Four incredible rising artists + four new singles = heaven.
Author:
Tyler Borland
![Verzache Relates to a Generation Stuck Indoors in "Life Inside"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/verzache-life-inside_1588004216.png)
Verzache Relates to a Generation Stuck Indoors in "Life Inside"
April 27, 2020
Verzache captures an ongoing collective melancholy with a rare sense of optimism.
Author:
Tyler Borland
![dev soter Showcases His Beautiful Falsetto on "Brainless"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dev soter otw_1611841943.jpg)
dev soter Showcases His Beautiful Falsetto on "Brainless"
January 28, 2021
dev soter immediately pulls you in with his powerful falsetto and emotive tone on "Brainless"
Author:
Tyler Borland
![4EVR MICHAEL Uniquely Bridges Pop and Trap on His Debut, "NORTHFACE"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/4evr michael - otw_1590519327.jpg)
4EVR MICHAEL Uniquely Bridges Pop and Trap on His Debut, "NORTHFACE"
May 26, 2020
On "NORTHFACE," 4EVR MICHAEL pushes boundaries and builds upon his foundation by incorporating pop elements in new and exciting ways.
Author:
Tyler Borland