Sub Urban's 'HIVE' Is a Dynamic Carnival Ride Rife With Twists and Turns


Photo: Jonathan Weiner

Sub Urban’s debut album HIVE is a disorienting journey through the crevices of his psyche, and it’s somehow a ride you never want to get off.

Written and produced entirely by Sub Urban himself, this project feels more cinematic than anything else; he distorts cynical themes and finds a way to nestle into your bones. Though many have been waiting for this moment since his 2019 hit “Cradles,” he’s made it a point to cultivate his next project slowly and meticulously, and it shows. 

Finding a way to infuse play with horror, Sub Urban’s work leaves you both disturbed and intrigued, wincing while wanting to know more. He’s a performer who has mastered the art of captivation, alluring you with a daunting voice and unnerving visuals.

It’s not all funhouse mirrors, though; he makes sure biting social commentary is folded right into every line. The track “CANDYMAN” explores human greed, while “DIAMOND” takes a hit at societal hypocrisy. With an impressive featured lineup, his ominous undertones pair well with artists like BENEE, Bella Poarch, and AURORA, who help to make this project feel complete. 

A product of the internet, HIVE is a reflection of a fast-paced audience. It’s a dynamic carnival ride where no idea is marinated on for too long; you’re being tricked with the next illusion before you’ve even found your footing from the last.

Listen to HIVE.

Related Articles

Haute & Freddy Are Hosting a Carnival and You’re Invited

Haute & Freddy Are Hosting a Carnival and You’re Invited

August 1, 2025 With feathery production and Chappell Roan-esque vocal flip, "Sophie" sounds like the moment you catch a glimpse of someone who used to mean everything…and then they vanish.
Author: Ariana Tibi
pop
Get To Know Absolutely Before Her Enticing Tour With Reneé Rapp [Q&A]

Get To Know Absolutely Before Her Enticing Tour With Reneé Rapp [Q&A]

August 1, 2025 Bolstered by stunning art direction, Absolutely has a voice that leaps off of tracks with ethereal purpose.
Author: DJ Connor
pop
Indy Finds True Blue Sense of Self in New EP “Fame is A Bedroom” [Q&A]

Indy Finds True Blue Sense of Self in New EP “Fame is A Bedroom” [Q&A]

August 1, 2025 From reflecting on toxic relationships in their many forms, to opening up about sharing her sister with the world from a young age, Indy sheds her skin in this pop-forward evaluation of her 20’s thus far.
Author: Giselle Libby
pop