From the Blog
![Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/love-sadkid-ones-to-watch.jpg)
Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]
February 14, 2019
At a notably young age, Ben McGibboney sacrificed a promising career in football and created the innovative moniker love-sadKiD to serve as their entry way into the booming rap world.
![Dylan Jordan Finds It Hard to "Love Again" After Devastating Breakup [ACOUSTIC PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dylan-jordan-ones-to-watch.jpg)
Dylan Jordan Finds It Hard to "Love Again" After Devastating Breakup [ACOUSTIC PREMIERE]
February 14, 2019
"This year, I want to write several more 'raw' songs to build a stronger connection with my audience by showing them a different side of me."
YUNGBLUD and Halsey Are Torn Between Love and Hate in "11 Minutes"
February 14, 2019
"Working with Halsey and Travis was a fucking dream - at the end of the day we're all rock kids."
TOBi Finds Inspiration in Sigmund Freud for Voluptuous Single, "Sweet Poison"
February 14, 2019
"In this song, I wanted to be open with my vices to show it's a prominent part of the human experience."
![Let Saba Abraha Tell You A Story of Vulnerability [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/saba-abraha-ones-to-watch-2.jpg)
Let Saba Abraha Tell You A Story of Vulnerability [NEW ARTIST DISCOVERY]
February 13, 2019
Listening to Saba Abraha's music can only be described as ceremonial.
![Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/malu-trevejo-ones-to-watch-3.jpeg)
Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]
February 13, 2019
Her most recent single, "Como TຠMe Quieres," is a bilingual sensation with all the hallmarks of a crossover hit.
AUGUST 08 and Smino Meditate on Lost Love in "Blood on My Hands"
February 13, 2019
The fusion of tribal, hip-hop, and electronica undercurrents that surge forth paint a picture of love lost under the flashing lights of the dance floor.
![The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Sunshine-Brothers-Inc.jpeg)
The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]
February 13, 2019
A playlist capable of time travel - an '80s summer in your ears all year round.
![Sam Setton Embarks on a Emotional Reflection That "Hurts So Much" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sam-setton-ones-to-watch-2.jpg)
Sam Setton Embarks on a Emotional Reflection That "Hurts So Much" [PREMIERE]
February 13, 2019
This is a super emotional song for me, inspired by a tough breakup I went through.
![Ginette Claudette Is On To Something with Alluring "Slow Up" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ginette-claudette-ones-to-watch.jpg)
Ginette Claudette Is On To Something with Alluring "Slow Up" Video [PREMIERE]
February 13, 2019
"It's no secret a lot of my influence comes from '90s R&B."
Shane Garcia's "Corner Store Runs" Gives Vintage Styles New Context
January 21, 2021
Shane Garcia's latest single "Corner Store Run" is a poetic depiction of her social anxiety and a stunning display of her vocal ability.
Julian Skiboat's "Flowers" Is a Comforting Dreamy Escape
February 12, 2021
You know that feeling when the golden rays of sunshine hits your skin and warms you up, making you feel safe again? That's Julian Skiboat's "Flowers."
![Hudson Thames and Wes Period Channel Their Inner Heroes on "Bruce Wayne" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/FF8A1209 otw2_1613165753.jpg)
Hudson Thames and Wes Period Channel Their Inner Heroes on "Bruce Wayne" [Premiere]
February 12, 2021
After a quick hiatus from music, the undeniable pop star Hudson Thames is back with his extremely anticipated single "Bruce Wayne" featuring indie musician and BLM activist, Wes Period.
Colby Lafayette Steps Into His Rockstar Persona on "BEST GUY"
February 25, 2021
Colby Lafayette is exploring new vices on his single "BEST GUY."
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Raina Sokolov-Gonzalez Drops the Empowering New Single "Better For You"
March 9, 2021
New Yorker Raina Sokolov-Gonzalez has just released her single "Better For You" and it's a whole hypnotic vibe. For You" below.
She Loves Boon Connects with Hadji Gaviota on "Chef's Kiss"
March 31, 2021
"Chef's Kiss" is a colorful and upbeat homage to adolescence.
![Nana's "Save Yourself Sessions" Are Inspirational Moments of Fine-Tuned Storytelling [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/nana-save-yourself_1623948388.jpeg)
Nana's "Save Yourself Sessions" Are Inspirational Moments of Fine-Tuned Storytelling [Q&A]
June 17, 2021
"Poetry is poetry, but rap is another level. That's why I chose that form of therapy."
Rewind: Our 5 Favorite Music Videos of Last Week
May 3, 2022
Don't miss out on these pieces of eye candy.
Slush Puppy Makes an Existential, Transfixing Return With "Billboard"
March 7, 2023
"Billboard" is a noted maturation for the young, rising star.
Catching Up with Johnny Stimson in Asia! His Ones To Watch List, 2023 Plans and more!
March 16, 2023
It was really an incredible experience to be in Asia again. It has been so special to connect with everybody in real life. I think one of my favorite moments was meeting some of the "Stimmies" in the Philippines.
@onestowatch
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Which artist is missing on the BARBIE soundtrack? twitter.com/PopCrave/statu…
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Rain couldn’t stop the magic that was Day 1 of @88rising’s NY @hitcfestival 🌟
📸: @deaniechen
@lindseyblane… twitter.com/i/web/status/1…