From the Site
'The Sun Will Come Up, The Seasons Will Change' but Nina Nesbitt Is the Future of Pop
February 1, 2019
Nesbitt's much-anticipated debut is brimming with everything the pop genre has to offer, but at no point does it ever begin to feel trite.
Electro-Pop Powerhouse ALMA Cherishes Life with "When I Die"
February 1, 2019
A Finnish electro-pop powerhouse with distinguishable neon green hair, ALMA is a forward-thinker who's ready to challenge the daunting concept of death.
Our Wildest Anti-Pop Dream Just Came True with Wallows & Clairo's "Are You Bored Yet?"
February 1, 2019
Definitely not bored.
LÉON Shares a Complicated Love Story in "You And I" Ahead of Album & Tour Launch
February 1, 2019
"I want people to listen and relate."
![Feng Suave Flaunts Effortlessly Psychedelic Soul in "Venus Flytrap" Video [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/feng-suave-ones-to-watch-4.jpg)
Feng Suave Flaunts Effortlessly Psychedelic Soul in "Venus Flytrap" Video [PREMIERE + Q&A]
February 1, 2019
"It is our first ever music video, so it's the first chance for people to get a peak behind the curtain of our creativity in terms of a visual."
alextbh Fearlessly Expresses His Sexuality in "No Space"
February 1, 2019
Alex's latest single fuses his typical left-of-center grooviness with sensual pop.
FINNEAS on Billie Eilish's Weird Obsession, Harry Potter, and "Friday" | Quick 6
February 1, 2019
In light of the news of two sold-out headlining shows in LA and NYC, we caught with the one and only FINNEAS to ask him a question or six.
When It Comes to the Pop Magic of Valentina, We Love "P.D.A"
January 30, 2019
"This song is the best way for me to describe the euphoric feeling of falling for someone that you've known for a very long time."
lovelytheband's "maybe, i'm afraid" Video Has Us Counting Down The Days Till Their Tour
January 30, 2019
This trio is capturing real vulnerability and translating it into irrefutably anthemic song.
![Patrick Martin Saves Romance While Debuting His Captivating Visual for "Cinema Love" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Patrick Martin-ones-to-watch-2.jpg)
Patrick Martin Saves Romance While Debuting His Captivating Visual for "Cinema Love" [PREMIERE]
January 30, 2019
"This imagery is meant to make listeners decide what side of the fence they're on, do they believe in cinema love or not?"
Meet SNOW WIFE, the "AMERICAN HORROR SHOW" We Can't Turn Away From
August 16, 2023
SNOW WIFE is all anyone’s talking about, and for good reason.
Meet BoyWithUke, the Mysterious DIY Artist Racking Up Streams in the Millions
November 10, 2021
Just who is BoyWithUke?
beabadoobee Eloquently Moves Forward in “the way things go”
July 19, 2023
"the way things go" is decorated with satin ribbons, prim and proper ballerinas, fresh florals, and all things Sandy Liang.
Ethel Cain Reckons With Love, Violence, and Religion in Debut Album 'Preacher's Daughter'
May 13, 2022
Cain's debut is emotionally shuddering, producing a crater-deep impact that commands your attention.
Alexander 23 Reminds Us We're Not Alone With "IDK You Yet"
April 10, 2020
Alexander 23 tackles the complex emotions many of us are dealing with in isolation.
Meet Laufey, the Gen Z Artist Making Us Fall in Love With Jazz All Over Again
October 13, 2021
Laufey's sublime take on jazz is the perfect soundtrack to your crisp, chill fall days.
mazie's "dumb dumb" Is a Surreal Pop Song Inspired By the Capitol Insurrection
July 8, 2021
"dumb dumb" is a deceptively idyllic pop diversion that speaks to a much larger, pressing issue.
EMELINE Rediscovers Herself in the Irresistible "cinderella's dead"
April 1, 2022
"It's the killing of old patterns and rejoice in the freedom of what life can be."
Chappell Roan's "Casual" Is a Stirring Pop Stunner That's Hard Not to Get Hooked On
November 1, 2022
"Casual" serves as yet another indicator of Roan's inevitable rise to stardom.
Underscores Is a Hyperpop Legend in the Making
March 10, 2022
"The ultimate goal is to turn people off, then win them back."