From the Site

daydream Masi's Music Will Illuminate Your Sleepless Mind
December 23, 2019
The youthful artist is creating music that exists in a realistic, dreamlike state.
Author:
Precious Kato
![ZOLA Does Not Want to Be Put In a Box [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/zola-ones-to-watch_1576864228.jpeg)
ZOLA Does Not Want to Be Put In a Box [Q&A]
December 20, 2019
We sit down with the rising bilingual indie artist ahead of her upcoming debut album.
Author:
Kristin Robinson

Aaron Taos Warns of the Danger of Social Media Envy in "Saboteur"
December 20, 2019
As Theodore Roosevelt once said, "Comparison is the thief of joy."
Author:
Alissa Arunarsirakul

BENEE's "Blu" Video Is Unsettling, Surreal, and Beautiful
December 18, 2019
Fantastical and transfixing.
Author:
Maxamillion Polo

LoveLeo's Viral Hit "BOYFREN" Is Setting the Stage for a 2020 Breakout Act
December 18, 2019
LoveLeo deservedly has the most viral song on the planet.
Author:
Maxamillion Polo

keshi's "blue" Is a Heartbreaking Ode to Falling Out of Touch
December 17, 2019
Seemingly out of nowhere, keshi emerged as one of 2019's most promising artists.
Author:
Maxamillion Polo

Klangstof Hits the Reset Button in "New Congress, New Father"
December 13, 2019
Beautifully fusing electronic and indie soundscapes, "New Congress, New Father" is a mere sample of what we can expect from Klangstof.
Author:
Alissa Arunarsirakul

cehryl's "Hide n Seek" Is a Portrait of Indie Pop Perfection
December 13, 2019
cehryl's latest single sounds like it could easily score any coming-of-age film.
Author:
Maxamillion Polo
![WESLEE's Latest Single Is as Sweet as "Peaches" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/weslee-ones-to-watch_1576206029.jpg)
WESLEE's Latest Single Is as Sweet as "Peaches" [Premiere]
December 13, 2019
"'Peaches' is about reminiscing on better times, when things were sweeter."
Author:
Alissa Arunarsirakul

Phoebe Bridgers' Annual Holiday Single Comes With a Cause
December 12, 2019
"Happy Holidays to everyone whose family has been literally or figuratively torn apart by Donald Trump."
Author:
Precious Kato

Ivytide Builds Momentum With Their New Single "miss u btw"
May 13, 2021
Over a stripped-back and skeletal instrumental, ivytide crafts a serene indie pop ballad.
Author:
Tyler Borland
![Orla Gartland Feels It All on "The Hit," Announces 'Everybody Needs a Hero' Album [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/orla-gartland-the-hit-1722016074.jpg)
Orla Gartland Feels It All on "The Hit," Announces 'Everybody Needs a Hero' Album [Q&A]
July 26, 2024
I think I've become louder, bolder, braver.
Author:
DJ Connor

Alice Phoebe Lou Surrenders to Love in “You and I”
April 11, 2025
"You and I" kickstarts the artist's first venture into self-produced music.
Author:
Rebeccah Blau

myKeL's Sound Can't Be Pinned Down on "i don't see a thing"
January 29, 2021
Miami-based artist myKeL pulls influences from a variety of places but applies these influences in a way unique to himself.
Author:
Tyler Borland

Carter Vail Gives His Ex Their Just Desserts On Latest Single, "Baked Alaska"
November 16, 2024
“Baked Alaska,” further cements his reputation as an innovative and whimsical talent to watch in the pop world.
Author:
Alessandra Rincon

Juliet Ivy Gifts Us a Dose of Holiday Existentialism in "snow globe on an alien's desk"
December 4, 2024
"It's about the gut-wrenching feeling of time passing as another holiday season approaches. The feeling is both scary and beautiful."
Author:
Alessandra Rincon

mer marcum Examines Nature Vs. Nurture in Her Latest Single "Junkyard Dog"
March 10, 2025
"Junkyard Dog" is a biting moment of generational reflection.
Author:
Alessandra Rincon

Sports Team Reflect on American Gun Culture in Latest Single "Bang Bang Bang"
January 10, 2025
The cinematic and sharp single is deft, harrowing, and poignant.
Author:
Alessandra Rincon

Lime Garden's 'One More Thing' Is an Essential Indie Record
February 29, 2024
The ten-track body of work is an effortless ode to womanhood and coming of age littered with fizzing indie-pop.
Author:
Alessandra Rincon

The Hellp Yearn For Home in Latest Single "Colorado"
July 2, 2024
"Colorado" is wrapped in lush, textural production that manages to feel both oddly familiar and novel.
Author:
Alessandra Rincon