From the Site
![Verzache Relates to a Generation Stuck Indoors in "Life Inside"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/verzache-life-inside_1588004216.png)
Verzache Relates to a Generation Stuck Indoors in "Life Inside"
April 27, 2020
Verzache captures an ongoing collective melancholy with a rare sense of optimism.
Author:
Tyler Borland
![Deante' Hitchcock's "I Got Money Now" Is a Triumphant Ode to the Come Up](https://s3-us-west-2.amazonaws.com/onestowatch-v2/deante-hitchcock-ones-to-watch_1587398564.jpg)
Deante' Hitchcock's "I Got Money Now" Is a Triumphant Ode to the Come Up
April 20, 2020
The JID-assisted track is an infectious ode to perseverance and dedication.
Author:
Tyler Borland
![Kenny Mason Plays By His Own Rules in the Unshakable 'Angelic Hoodrat'](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kenny-mason-angelic-hoodrat_1587051222.jpg)
Kenny Mason Plays By His Own Rules in the Unshakable 'Angelic Hoodrat'
April 16, 2020
In his impeccable debut album, the West Atlanta rapper steps not only out of his comfort zone but the traditional rules of hip-hop.
Author:
Tyler Borland
![Torrentiiial Is the Hawaiian Hip-Hop Artist You Need to Keep on Your Radar](https://s3-us-west-2.amazonaws.com/onestowatch-v2/torrentiiial-ones-to-watch_1586885053.jpg)
Torrentiiial Is the Hawaiian Hip-Hop Artist You Need to Keep on Your Radar
April 14, 2020
Torrentiiial makes putting together high-quality music seem easy.
Author:
Tyler Borland
![Oscar Welsh Captures the Melancholy of These "Weird Times"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/oscar-welsh-weird-times_1586793676.jpg)
Oscar Welsh Captures the Melancholy of These "Weird Times"
April 13, 2020
The sophomore single from the British bedroom pop artist encapsulates the isolation of the COVID-era zeitgeist.
Author:
Tyler Borland
![Zaia Has an Ominous and Funk-Fueled Vision For Atlanta Rap](https://s3-us-west-2.amazonaws.com/onestowatch-v2/zaia-ones-to-watch_1586288966.jpg)
Zaia Has an Ominous and Funk-Fueled Vision For Atlanta Rap
April 7, 2020
Zaia is conveying complex ideas in infectious refrains and melodies.
Author:
Tyler Borland
![Gaff's Energetic "How It Goes" Is a New Direction for the Irish Artist](https://s3-us-west-2.amazonaws.com/onestowatch-v2/tumblr_6790f73a3483e9b9915ebaf6dcf4ec5f_c9c36d8b_2048_1607703107.jpg)
Gaff's Energetic "How It Goes" Is a New Direction for the Irish Artist
December 11, 2020
Ireland native Gaff has been merging pop, alternative, and Hip-Hop in new and innovative ways all throughout 2020.
Author:
Tyler Borland
![50Landing Creates His Own Futuristic Pop Lane on "please don't wait"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/50landing - otw_1589924060.jpg)
50Landing Creates His Own Futuristic Pop Lane on "please don't wait"
May 19, 2020
"50Landing effortlessly incorporates traditional pop styles with the production and song structure of the future."
Author:
Tyler Borland
![Dro Kenji's "Codeine Punch" is a New Direction For Emo Trap](https://s3-us-west-2.amazonaws.com/onestowatch-v2/intermoney - otw_1603753189.jpg)
Dro Kenji's "Codeine Punch" is a New Direction For Emo Trap
October 26, 2020
The newest artist in the melodic hip-hop space, Dro Kenji, takes note of his influences, but in a new and refreshing direction.
Author:
Tyler Borland
![Ai Bendr Displays Vocal Prowess on Her Debut "Love Me Low"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Ai Bendr_1593458784_1593628456.jpg)
Ai Bendr Displays Vocal Prowess on Her Debut "Love Me Low"
June 29, 2020
Ai Bendr's chilling debut is a beautiful showcase of her singing ability.
Author:
Tyler Borland
![Sedona Paves Their Own Vulnerable Pop Rock Lane on "Soft Machine"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Sedona - otw_1592335852.jpg)
Sedona Paves Their Own Vulnerable Pop Rock Lane on "Soft Machine"
June 16, 2020
The Brooklyn-based band, Sedona, is able to captivate listeners on every track through grand production that pushes indie-pop in a more nostalgic rock direction.
Author:
Tyler Borland
![Bickle Distinguishes Himself on the Left-of-Center "Talk Words"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/bickle-talk-words_1628023391.jpeg)
Bickle Distinguishes Himself on the Left-of-Center "Talk Words"
August 3, 2021
Bickle is an artist who defies conventions with an infectious fervor.
Author:
Tyler Borland
![Deante' Hitchcock's "I Got Money Now" Is a Triumphant Ode to the Come Up](https://s3-us-west-2.amazonaws.com/onestowatch-v2/deante-hitchcock-ones-to-watch_1587398564.jpg)
Deante' Hitchcock's "I Got Money Now" Is a Triumphant Ode to the Come Up
April 20, 2020
The JID-assisted track is an infectious ode to perseverance and dedication.
Author:
Tyler Borland
![Oscar Welsh Captures the Melancholy of These "Weird Times"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/oscar-welsh-weird-times_1586793676.jpg)
Oscar Welsh Captures the Melancholy of These "Weird Times"
April 13, 2020
The sophomore single from the British bedroom pop artist encapsulates the isolation of the COVID-era zeitgeist.
Author:
Tyler Borland
![WizTheMc Talks Growing Up in Germany, Signing to 10K Projects/Homemade Projects, and His New Single "Lied" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/wizthemc_1598450707.jpg)
WizTheMc Talks Growing Up in Germany, Signing to 10K Projects/Homemade Projects, and His New Single "Lied" [Q&A]
August 24, 2020
Toronto-based MC WizTheMc has a new vision for rap.
Author:
Tyler Borland
![Teezo Touchdown's Unconventional Approach Shines on "Technically"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/teezo_1613091785.jpg)
Teezo Touchdown's Unconventional Approach Shines on "Technically"
February 12, 2021
Teezo Touchdown is giving his audience a front-row seat to his own eccentric world that he builds with each new video.
Author:
Tyler Borland