From the Blog
Meet Ethan Bortnick, the Artist TikTok Is Calling "Beethoven Meets Billie Eilish" [Q&A]
April 29, 2022
Following a breakout single, Bortnick muses on growing up while the world stands still.
Author:
Maxamillion Polo

anees Never Fails to Wears His Heart On Sleeve
April 28, 2022
anees is the very embodiment of sonic sunshine.
Author:
Alessandra Rincon

Meet Yard Act, the Blueprint For the New Wave of Post-Punk
April 21, 2022
Biting commentary on greed, privilege, and existentialism builds the exoskeleton of this wildly exciting UK act.
Author:
Alessandra Rincon

Meet Willow Kayne, the Unapologetic Gen Z Artist Rewriting the Rules
April 19, 2022
The UK rising star makes pop that is brash, infectious, and wholly true to herself.
Author:
Kelly Park

Meet ADOY, the K-Indie Band With a Dreamlike Sound
April 5, 2022
Listening to ADOY is akin to letting your mind wander from one trancelike state to the next.
Author:
Kelly Park

Meet 1300, the Korean-Australian Group Looking to Change the K-Pop Game
March 29, 2022
The alternative K-rap outfit thrives on the idea of creating something new, fun, and chaotic.
Author:
Kelly Park

Meet Ethel Cain, the Cult Artist Penning a New Sonic Testament
March 24, 2022
You would be forgiven for mistaking Cain as a transfixing cult leader.
Author:
Maxamillion Polo

Meet The Let Go, the Indie Pop Duo Capturing All Your Lingering Feelings
March 22, 2022
The Let Go is the perfect duo for anyone who has ever thought to themselves, "I wish I could <i>delete my feelings</i>."
Author:
Alessandra Rincon

No One Sounds Like Deijuvhs
March 17, 2022
Nothing is off-limits for the East London artist blurring emo, rap, drill, and turning UK sounds on their head.
Author:
Alessandra Rincon

Indigo De Souza Is Exploring Love in All Forms
March 15, 2022
When it comes to the art of creation, De Souza does not hold back.
Author:
Kelly Park
![Dayglow's Feel-Good Indie Music Is the Antidote for Dark Pop [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dayglow-ones-to-watch_1559676071.jpg)
Dayglow's Feel-Good Indie Music Is the Antidote for Dark Pop [NEW ARTIST DISCOVERY]
June 4, 2019
His songs have an exceptional sense of optimism and a feel-good freedom rarely seen in pop today.
Author:
Kristin Robinson

Meet Jelani Aryeh, the Alternative R&B Artist Destined for Greatness
December 5, 2019
Aryeh's name and music convey an inimitable, soft-spoken power.
Author:
Bianca Brown

StaySolidRocky's "Party Girl" Is a Budding TikTok Hit
May 5, 2020
The rapidly rising rapper may very well have a breakout hit on his hands.
Author:
Maxamillion Polo

Is Jakey Ready to Be the Next Joji?
August 15, 2019
Jakey is going from critiquing Red Dead Redemption's 2 open-world mechanics to creating music quite like anything else out there.
Author:
Maxamillion Polo

Fiji Blue Is Destined to Get You Up and Groove
October 24, 2019
If there is one constant to Fiji Blue's music, it is that it is guaranteed to make you dance.
Author:
Precious Kato

Clairo and Her Best Friends Have Formed Your New Favorite Band, Shelly
October 30, 2020
It looks like 2020 isn't a complete wash.
Author:
Ruby Scott

Underscores Is a Hyperpop Legend in the Making
March 10, 2022
"The ultimate goal is to turn people off, then win them back."
Author:
Alessandra Rincon

Meet Ethel Cain, the Cult Artist Penning a New Sonic Testament
March 24, 2022
You would be forgiven for mistaking Cain as a transfixing cult leader.
Author:
Maxamillion Polo

Meet mazie, the Introverted-Extrovert With "no friends"
April 14, 2020
We cannot help but stan mazie's music, vision, and "potatoes over meat" mentality.
Author:
Jenna Singer

Find Joy Again with the Unpredictable Philly Indie-Pop/Rock Band
July 31, 2019
Joy Again is the kind of band that makes music that you can both dance to and have an existential crisis to.
Author:
Jess Myers
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WHO IS @TXT_bighit?
We had the chance to sit down with the members of TOMORROW X TOGETHER at @lollapalooza 2022 wh… twitter.com/i/web/status/1…

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RT @onestowatch">@Michael_Rapino: .@onestowatch coming to Hong Kong - helping artists connect with more fans around the world bit.ly/3dCWbQH

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On @hiigenevieve's latest single “Habits,” she invites us into a world of teenage growing pains. The track tells th… twitter.com/i/web/status/1…